Only Much Louder (OML), the creative and entertainment company behind decades of pop culture in India, has launched a new advertising agency: MO.
“It is with great enthusiasm that I announce the official launch of our new agency unit,” said Manav Parekh, Senior Vice President and Executive Creative Director at OML. “MO has been conceptualised as a strategic continuum of OML’s existing mandate, providing a comprehensive suite of end-to-end, cross-vertical and horizontal marketing and communications deliverables. The offering is structured to optimize brand-consumer touchpoints through a combination of narrative integration and platform-centric execution methodologies, thereby ensuring seamless alignment with contemporary engagement parameters.”
Here is the BOOOOOOORING Manifesto:
“We birth the chaos, then give it brand guidelines.” – Meetali Shriwastava, Jr. Associate, Design
“A typical MO brainstorm: We crack jokes, then we crack our knuckles. Then we get to cracking briefs.” – Aditya Menon, Assistant Manager, Design
“I bring the vibe, then my team makes campaigns out of it. It’s a win-win.” – Ayushi Singh, Sr. Associate, Copy
“Designing at MO is 10% inspiration and 90% making it cooler than anyone asked for.” – Tanya Vaghela, Assistant Manager, Design
“The culture shock here? Real talk and work-life balance.” – Progyaa Dutta, Assistant Manager, Copy
“The funnel? Boring briefs enter. Bizarre ideas leave.” – Ananya Pandey, Assistant Manager, Copy
“We weren’t born in a boardroom
We didn’t start from a brief.
But in the back alleys, on stages, in underground clubs.
We found musicians who blew our minds
And made them a stage. Stages.
When comedians needed a crowd, we gave them a roar.
When clout became a monkey business,
We built the whole damn circus.
You see, we’re not the ones who knock.
We kick the door in and bring beer and pizza for all.
When brands want a slice, we give them a party to own.
One for the ages.
When they want to make noise, we give them the floor.
Not a shoutout in an overcrowded room.
But a whole damn room that people can enter, play in and fight for as their own.”
Topline: Hooked
Bottomline: Fun
ROI: Win
