Omnicom Group Inc., a global marketing and advertising company, has asked the Competition Commission of India (CCI) for permission to buy The Interpublic Group of Companies, Inc. (IPG), according to media reports.
As part of the deal, Omnicom’s subsidiary, EXT Subsidiary Inc., will merge into IPG. After the merger, IPG will become a fully owned part of Omnicom, and the subsidiary will no longer exist.
The CCI will review the merger under Indian competition laws to see if it affects fair competition in the country’s advertising and marketing industry. Since both companies are big players in the market, there may be concerns about one company gaining too much control. If approved, the merger would create one of the world’s largest advertising firms, with regulators closely examining its impact on competition in India.
Omnicom, based in New York, operates in over 70 countries, offering services like advertising, media planning, public relations, and customer management. IPG, headquartered in Delaware, focuses on media buying, advertising, and marketing, with about 57,400 employees in over 100 countries. Both companies have a strong presence in India, especially in marketing and media buying.
