Omnicom Media Group has appointed Shikhir Kapoor as its new General Manager – Performance Marketing. In this role, he will lead the company’s SSP (Search, Social, Programmatic) vertical for the North region, covering agencies such as OMD and PHD.
Kapoor has over 13 years of experience in digital marketing, with a focus on programmatic strategy, client retention, media planning, and growth.
Kapoor shared the news on LinkedIn.
He was most recently with LS Digital Group as Programmatic Lead – North from April 2024 to May 2025, where he worked on brands like MakeMyTrip, Zomato, Redbus, PolicyBazaar, Country Delight, and others. He led a team of 15, managed campaign budgets, and helped the agency onboard new clients.
Before that, he worked at KPMG India between February 2022 and February 2024 as Senior Digital Marketing Consultant, working with clients such as Nerolac Paints, Perfetti Van Melle, L’Oreal Egypt, and NSDL on improving media efficiency and digital performance.
Earlier, Kapoor was also part of PivotRoots and Publicis Groupe, where he handled digital accounts for brands including Uber, Airtel, Hero, Mamaearth, and DBS, managing campaigns and media budgets across channels.
