Pravis, a tech-first growth marketing agency co-founded by Prashant Sinha and Vishal Gupta, has appointed former Ogilvy India executive- Ritu Sharda as its new Partner and Chief Creative Officer.
Joining from Ogilvy India where she led several iconic and award-winning campaigns, Sharda has over two decades of experience in the industry and is known to be one of India’s most accomplished creative leaders.
In her new role at Pravis, she will lead Pravis’ creative vision, ensuring that brand-building and performance marketing work seamlessly together to solve real brand challenges.
Furthermore, her expertise will also be instrumental in reinforcing Pravis’ commitment to creativity as a growth engine in the digital-first era.
With 24 years of experience of coming up with award-winning work for brands such as Mirinda, 7 Up, McDonald’s, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, Sprite, Fanta, Pernod Ricard, Dalmia cement, Mother Dairy, Dabur, some of Sharda’s most notable campaigns include- Meri Maggi (Nestlé), Adopt a pothole (apollo tyres), #ReleaseThePressure (Mirinda), #StandByToughMoms (All Out), The Legacy Project (100 Pipers Whiskey), #SaveTheEvidence (DNA Fights Rape), #PalatDe, #TaanePalatDe, #HarHaathToofan #DumHaiTohDikha (Thums Up), #MaaJaisi (Mother Dairy) and Men Will Be Men (Imperial Blue Whiskey).
A respected voice in the industry, she has also served as a juror for Cannes Lions, The One Show, D&AD, AdFest, Effies APAC, and Kyoorious and has also been a speaker at the global 3% conference.
As for Pravis on the other hand, since its launch 18 months ago, the growth marketing agency has built an impressive client portfolio, including Johnson’s Baby, Danone, Voltas Beko, Volvo, Neutrogena, Aveeno Baby, ORSL, PNB Metlife, Canara HSBC Life Insurance, Philips Appliances, Stayfree, and Apollo Tyres.
As a result, with Sharda leading the creative vision, Pravis is even more uniquely positioned to help brands grow—not just by making great ads but by solving real brand problems.
Commenting on the development, Ritu Sharda, Partner and Chief Creative Officer, Pravis, stated “Creativity in the digital world is being forced into silos —brand storytelling on one side, performance marketing on the other. But true brand success comes from integrating the two seamlessly. That’s what excites me about Pravis. It’s built to be tech- first, with no silos and a compensation model tied to brand success. This is where I see the future, and I’m excited to build it with them.”
To this, Vishal Gupta, Co-Founder, Pravis, added, “Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take complete ownership of the entire funnel and tie our remuneration model to brand growth. With Ritu on board, we now have one of the sharpest creative minds ensuring that the power of creativity flows through the entire funnel seamlessly.”
Furthermore, Prashant Sinha, Co-Founder, Pravis, also commented, “In a market of sameness, great creativity acts as a force multiplier—driving both brand differentiation and the efficiency of marketing spends. Ritu, with her track record of delivering award-winning, culture-defining work, will ensure that creativity becomes a growth engine, not an afterthought in a digital-first world.”
