Offbeet Media Group has appointed Abhijeet Rathor as Chief Business Officer. In his new role, Abhijeet Rathor will lead the overall business charter for Offbeet Media Group, driving monetization strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the company’s portfolio of businesses.
Offbeet Media Group operates across multiple content and IP-led businesses including Offbeet Studios, its original content and IP creation arm; 101 India, a digital platform; US Premier League, a sports IP; Zelador, an influencer marketing company; and Offbeet Music, which focuses on original music IPs and artist-led properties, among other ventures within the group.
A sales and revenue leader with over two decades of experience across media, entertainment and brand monetisation, Rathor has worked at the intersection of content, commerce and partnerships.
Over the course of his career, Rathor has held leadership roles with The Times of India Group, Star India (now JioStar), and Walt Disney India. He has also worked as a business consultant with multiple content, media and sports start-ups, helping them build sales and monetisation strategies.
The appointment comes with immediate effect.
Jaideep Singh, Founder, Offbeet Media Group, said, “As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority for us. Abhijeet brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and his ability to build meaningful brand partnerships make him an invaluable addition to our leadership team. We are excited to have him lead the group’s revenue charter.”
Abhijeet Rathor, Chief Business Officer, said, “Offbeet is building some of the most exciting content and IP-led businesses in the country today, with a clear focus on authenticity, scale and long-term value. I am thrilled to join the group at this stage of its journey and look forward to working closely with the teams to create strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands.”
