London-based technology company Nothing has appointed Himanshu Tandon as Vice President of Business for its sub-brand CMF.
In this role, he has been tasked with overseeing global strategy, growth, and go-to-market execution, with India positioned as a central hub for expansion.
The company has recently shifted its global marketing operations to India, underscoring the country’s importance in CMF’s international growth plans. Tandon, who has previously served as Country Head at POCO India (Xiaomi Group), has brought significant leadership experience to the role. He has been credited with driving POCO’s growth in India and has earned recognitions including Times 40 Under 40 and Tech Personality of the Year 2023.
Carl Pei, CEO of Nothing, said, “We created CMF to address a gap in the mass-market consumer tech segment, which had become predictable and uninspiring. CMF brings innovation and thoughtful design while delivering an uncompromised experience. Himanshu’s proven success in the industry makes him the ideal leader to drive CMF forward.”
Tandon, on his appointment, said, “Nothing has been one of the most exciting and disruptive forces in the tech industry. What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide.”
