Influencer marketing agency- NOFILTR.Group has elevated its old hand- Anushka Sanghvi to the newly created role of Chief Marketing Officer– NOFILTR Social to reflect the company’s dedication to nurturing internal talent and driving innovation in the ever-evolving creator economy.
With an approach that combines strategic insights, data-driven decisions, and a commitment to empowering both creators and her team, Sanghvi, in her new role, will be responsible for leading the company’s marketing efforts, focusing on amplifying the voices of creators, fostering innovative partnerships with brands, and enhancing NOFILTR’s position as a thought leader in the creator economy.
Her journey with NOFILTR Social began in June 2018, when she joined the company as a Social Media Manager. And over the past six years, she has risen through critical leadership roles, including Brand Manager, Head of Design and Incubation, and most recently, Creative Director.
During her tenure as Creative Director, she played a pivotal role in redefining the company’s creative direction, launching successful incubation programs for emerging talent, and building brand strategies that resonated with Gen Z audiences.
That being said, her career trajectory showcases her ability to blend creative vision with strategic innovation, contributing to the company’s dynamic growth and success and her contributions have not only elevated NOFILTR’s standing in the industry but have also laid the groundwork for its next phase of growth.
“Stepping into the role of CMO feels like a natural progression in my journey with NOFILTR Social LLP. What began as a focus on social media has evolved into a deep understanding of creators, their potential, and the industry as a whole. I’m thrilled to continue building on this foundation to shape the future of creator management,” she said.
Adding to this, she also mentioned, “My vision for NOFILTR Social LLP is to create an ecosystem where creativity knows no bounds. We’re not just managing creators; we’re nurturing a new generation of digital pioneers who will shape the future of this industry.”
Commenting on Sanghvi’s elevation, Hitarth Dadia, CEO, NOFILTR.Group, also mentioned, “Anushka’s transition to CMO is a testament to her exceptional leadership and creativity. Her ability to align artistic innovation with strategic objectives positions her perfectly to lead NOFILTR’s initiatives and continue to push boundaries in positioning NOFILTR as a creative first company.”
