Nexus Hyderabad, a part of Nexus Select Trust, has partnered with Platinum Outdoor for Continental Coffee, a brand of CCL Products (India), granting it the exclusive naming rights to the food court.
The collaboration is a unique strategy aimed towards integrating experiential marketing with traditional retail. The partnership will allow Continental Coffee to capitalise on mall’s foot fall, offering an opportunity to reach a wider customer base creating a lasting recall. This impactful campaign has been executed by Platinum Outdoor, an outdoor specialised unit of Madison World.
This strategic partnership also allows Continental Coffee to additionally launch a coffee themed experience store offering an immersive space for coffee enthusiasts. Enhancing the experience further, mall visitors will be greeted by an entry arch created with close to 100 kilograms of real coffee beans, complemented with coffee aroma dispensers that will awaken all your senses at once.
Strategically located at the mall’s food court entrance, the experience store will allow customers to dive deep into the world of coffee through multiple engaging activities. Visitors can indulge in tasting sessions, interactive displays and exclusive product offerings. This flagship space will also feature a dedicated photo booth shaped like a coffee cup for visitors to capture and share moments on social media.
Commenting on the same, Raja Chakraborty, Chief Marketing Officer (CMO), Continental Coffee, said, “At Continental Coffee, we are always striving to craft exceptional moments for our coffee lovers. We’re always on the lookout for fresh, innovative opportunities, and with the Madison team, we found the perfect partners who share our vision for creativity. By securing the naming rights for the food court at Nexus Hyderabad, we’ve not only established a presence in the city’s most popular mall but also tapped into the vibrant, youthful crowd that frequents it. This partnership enables us to create an immersive experience zone at the food court, engaging coffee lovers in ways we’ve never explored before. We’re confident that this collaboration will be mutually rewarding, laying the foundation for a long and successful partnership.”
Speaking about the development, Nishank Joshi, Chief Marketing Officer (CMO), Nexus Select Trust, said, “This partnership is an example of innovative cross-functional marketing and how Nexus is driving success for brands while enhancing the retail experiences. A benchmark in retail innovation, this partnership enables us to curate bespoke engaging and memorable experiences for our patrons at the mall. At Nexus, we empower and enable retailers to create innovative experiences for an effective engagement. This partnership with Continental Coffee Limited, aligns with our aim to deliver a world-class shopping experience to one and all.”
To this, Dipankar Sanyal, CEO, Platinum Outdoor and MRP, said, “ We are thrilled to be part of this innovative campaign, showcasing the synergy between experiential marketing and retail. Partnering with Nexus Hyderabad for Continental Coffee allowed us to push the boundaries by integrating sensory elements like aroma and visual storytelling, turning footfall into meaningful engagement. We believe this initiative will inspire more brands to explore creative collaborations that not only boost visibility but also deepen customer connections.”
