ABND, a Mumbai-based branding agency, has been awarded the brand strategy mandate for New Era Machines, one of the global leaders in food processing and advanced biscuit production lines.
This collaboration aims to strengthen New Era Machines’ brand positioning, aligning it with its vision of innovation, precision engineering, and global expansion.
New Era Machines is a well-established leader in manufacturing high-performance, automated baking solutions, catering to clients across international markets.
Commenting on the development, Ankit Kaushal, Head of Global Sales, New Era Machines, said, “We are excited to work with ABND in shaping our brand strategy. Their expertise in brand building and strategic storytelling will help us redefine our brand identity and elevate our global positioning.”
Adding to this, Kunal Vora, Founder-Partner, ABND, said, “New Era Machines is a pioneer in the food processing industry with a strong reputation for quality and innovation. We are thrilled to collaborate with them to develop a compelling brand strategy that reflects their leadership and drives their growth ambitions.”
