Ormax Media has unveiled the first edition of The India OTT Watchlist (Jan–Jun 2026) alongside the launch of Ormax StreamView (OSV), an integrated audience measurement framework for long-form OTT content. Expanding beyond OTT originals, the framework measures viewership across films, television programming, sports, news and non-fiction, offering a more comprehensive snapshot of streaming consumption in India. The company said the new framework aims to answer the broader question of “What is India watching on OTT?”
Sports Continue To Lead Streaming Consumption
Cricket dominated OTT viewing during the first six months of the year, with the ICC Men’s T20 World Cup 2026 emerging as the most-watched property overall, garnering an estimated 246 million viewers on JioHotstar. It was followed by the Indian Premier League 2026, which recorded 228.4 million viewers. The India vs New Zealand Cricket Series also featured among the top five with 30.5 million viewers, while the FIFA World Cup 2026 ranked eighth overall with a projected 17.6 million viewers on ZEE5.
Reality Shows Lead Entertainment Rankings
Among entertainment titles, India’s Got Latent Season 2 topped the charts with a projected lifetime viewership of 38.5 million, making it the highest-ranked non-sports property in the report. Streaming across Samay Raina’s YouTube channel and Netflix, the show outperformed several films and web series. It was followed in the Hindi reality category by Laughter Chefs Season 3 (14.1 million viewers) and The 50 (13.3 million viewers), while The Great Indian Kapil Show Season 4 rounded out the top four with 10.4 million projected viewers.
Hindi Films Continue To Draw Large Audiences
The report found that theatrical films remained a major driver of OTT viewing. Dhurandhar topped the Hindi film rankings with 35.2 million viewers, followed by Dhurandhar: The Revenge, which registered a projected 27.8 million viewers. Netflix dominated the category with six titles in the top ten, including Tere Ishk Mein, Bhooth Bangla, Haq, De De Pyaar De 2, Border 2 and Maa Behen, while Amazon Prime Video featured with Subedaar.
Amazon MX Player Tops Hindi Web Series
In the Hindi web series category, Made In India: A Titan Story on Amazon MX Player led with a projected 17.8 million viewers, followed by JioHotstar’s Chiraiya (16.3 million) and Netflix’s Taskaree: The Smuggler’s Web (14.2 million). Amazon Prime Video accounted for four entries in the top ten with Matka King, Gram Chikitsalay Season 2, Aspirants Season 3 and Raakh, highlighting strong competition across streaming platforms.
Television Content Extends Its Reach On OTT
General entertainment programming also maintained a strong presence on streaming platforms. Naagin Season 7 emerged as the most-watched Hindi GEC fiction title with 11.9 million viewers, followed by Taarak Mehta Ka Ooltah Chashmah (10.6 million) and Anupama (8.8 million). Several ongoing television shows continued to attract sizeable audiences through catch-up viewing on OTT.
Regional And International Titles Find Audiences
Among regional originals, Netflix’s Punjabi series Kohrra Season 2 topped the non-Hindi Indian web series rankings with 7 million viewers, while Telugu film The RajaSaab led regional films with 17.5 million viewers. International content also found significant traction, with Amazon Prime Video’s Off Campus leading international web series at 8 million viewers, and Avatar: Fire and Ash emerging as the most-watched international film with 7.2 million viewers.
How Ormax Measured OTT Viewership
According to Ormax, StreamView estimates viewership through weekly primary research involving a sample of more than 3,000 respondents across India. The figures represent the number of individuals who watched a title for at least 30 minutes, rather than the number of OTT accounts, and measure unduplicated audiences across all language versions of a property. The framework excludes short-form formats such as reels, shorts, trailers and music videos.
