Two years after the launch of Netflix’s ads business, the streaming giant’s ad-supported tier has grown to reach 70 million monthly active users worldwide. Now, over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.
Amy Reinhard, President of Advertising at Netflix said that this year, they have closed successful partnerships and achieved impressive milestones across their product, technology, and measurement capabilities.
For the NFL live Christmas Day games, Netflix has sold out of all available in-game inventory for the two live games, partnering with multiple advertisers, including FanDuel and Verizon, among others, Reinhard mentioned.
FanDuel will be the exclusive pregame sportsbook betting partner with a sponsored in-show feature. This custom segment will include Netflix Christmas Gameday talent, offering analysis and predictions aligned to FanDuel’s wagering odds for the games.
Verizon will be the Netflix Christmas kickoff sponsor as the official partner for the exciting pre-kick segment that will run before kickoff. All partners will also run traditional ad commercials throughout the live event.
“For the upcoming season of Squid Game, we’ve partnered with multiple advertisers across our 12 ad-supported countries, including Kia in Korea. As Netflix’s first single-title sponsorship in Korea, the partnership is timed to the launch of Kia’s new crossover SUV ‘The New Sportage’. Netflix and Kia collaborated on a storytelling three-part custom ad creative and will host an experiential pop-up at Kia Unplugged Ground, the motor company’s cultural complex in Seoul,” Reinhard said.
“On the measurement side, we know how important it is to prove Netflix’s value to our advertisers. We continue to see great success stories across a variety of categories, for members watching ads on Netflix — and we’re committed to expanding our measurement suite globally,” Reinhard added.
