Nestle India has released an advertising campaign to raise awareness about “trustworthy facts” of its instant noodles brand Maggi. The print campaign came as a response to the Supreme Court’s decision to revive the class-action suit against the company.
The ad talks about consumers safety saying, “Your Maggi is Safe, Has Always Been.” This print ad is reminiscent of the Maggi re-launch ads of 2015.
Previously, when FSSAI had banned Maggi in 2015 for containing lead in excess of permissible limits and mislabelling of flavor enhancer monosodium glutamate, the move had resulted in the instant noodles category being almost wiped out of the country, and the company taking a loss of Rs 450 crore and destroying over 30,000 tonnes of the product.
The ad that has appeared in the Times of India. It highlights that the safety of the product has been “confirmed and reaffirmed many times through rigorous testing laboratories accredited by NABL (National Accreditation Board for Testing and Calibration Laboratories.)”
Also Read: Marketing Lessons To Learn From The Favorite Noodles Brand Of India- Maggi
The 2015 campaign came too late as Maggi’s reputation had suffered a massive blow. This time, Nestle seems to have gotten into the damage control mode more promptly. Maggi was cleared by government 5 months after the ban, and it then again bounced back as leader in noodle industry.
The ad encourages customers to “go ahead, enjoy your Maggi, loved and trusted for 35 years.”
