Neha Mavani has been appointed as Executive Vice President – Marketing at Aptech. Previously, she served as Director – Marketing Communications at ZEE5.
She joined ZEE5 in July 2020 as Category Lead. Later, she was promoted to Director – Marketing Communications, a role she served from April 2021 to April 2024.
Before this, she served as Category Head, Marketing at Star India from February 2016 to July 2020. She spearheaded end-to-end product launches and developed PR strategies. She also managed branded content marketing, monetisation, and sales support.
Prior to this, Mavani was working as Manager with Multi Screen Media (Sony Entertainment) from October 2014 to February 2016.
Previously, she was the Senior Manager – Brand Communication for Dainik Bhaskar Group from July 2009 to September 2014. During this time she led brand and marketing strategy initiatives and developed annual properties and new product launches.
Earlier, in her stint with Radio City India, she served as Assistant Brand Manager from February 2007 to February 2009. In this capacity, Mavani planned and executed launches of 13 new stations nationwide, and handled consumer engagement activities and strategic partnerships.
