To empower brands to create assets that inspire and explore partnerships that evoke a sense of community to further accelerate brand voice, MSL India, the strategic communications arm of Publicis Groupe, has launched MSL Mojo.
Tapping into the evolving consumer pulse, MSL Mojo will offer a comprehensive suite of innovative solutions like influencer marketing, branded content, and community engagement to drive unparalleled engagement and growth for brands.’
With this, the company has also rolled out a one-of-its-kind report- ‘Make Way for Bharat Z’ that decodes the lives of India’s Gen Z from tier 3 and 4 cities and offers valuable insights into the consumer and spending behavior of Bharat Z that make them stand out from their metro counterparts.
These insights include- 83% of respondents selecting print media as their top source of daily media consumption for information while 86% choosing television as their main source of daily media consumption for entertainment.
For the launch of the same, MSL India had roped in consumer pulse platform LocalCircles to reach 16,000 Gen Z respondents from 191 tier 3 and 4 cities across India.
Sharing his thoughts on the launch of MSL Mojo, Amit Misra, Chief Executive Officer, MSL South Asia, said, “Culture is the driving force shaping our future and Gen Z, with their vibrant energy, diverse perspectives, and digital fluency, are at the forefront of this cultural revolution. We at MSL wanted to create a culture engine that would shape opinions, emotions, and consumption. That’s how we came up with MSL Mojo, our culture engagement platform that will help brands navigate through these changing times.”
