ACKO has brought on board former Indian cricket captain Mahendra Singh Dhoni as both an investor and brand ambassador. The partnership marks a long-term collaboration aligned with shared values and a focus on simplifying insurance for modern consumers.
Dhoni’s investment has been made through his family office, Midas Deals. The move reflects his confidence in ACKO’s approach to building a tech-led, customer-first insurance experience across segments including motor, health, and travel.
The partnership adds to ACKO’s efforts to position itself as a trusted D2C insurance brand in India. The company currently serves over 70 million customers and processes over 2 million claims annually.
“As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated. ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation,” said MS Dhoni.
Welcoming Dhoni to the team, Varun Dua, Founder, ACKO, said, “Dhoni’s association with ACKO isn’t just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for — trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.”
