The election season is on its way and brands are coming with unique concepts to urge Indians to vote during this elections. Times Network’s news channel Mirror Now which is known for talking about social issues from time to time, has come up with a campaign that is educating citizens on the importance of voting.
The aim
With #GetInked campaign, Mirror Now is encouraging Indian citizens to vote and be a part of the change they want to see for the nation. The campaign is based on delivering ‘Vote before you speak’ message to the people who keep complaining about the problems they face but never do anything about it.
As a part of #GetInked campaign, Mirror Now created a series of informative short films showing the importance of each vote. A brand film of this campaign shows people from different professions talking about the idea of their perfect weekend. To make the campaign engaging, Mirror Now partnered with RVCJ media for this video.
The actors in this video, talk about things like going to a peaceful place, playing games with friends, taking a session at parlour. The brand film ends with the importance message of how our fingers are the right way of giving our opinion to something happening in the country. You can watch the complete video below:
This weekend comes every 5 years where you get the power to make a choice for your country.
So, make sure you visit your polling booth this weekend, cast your vote for a better tomorrow. #GetInked Mirror Now
Posted by Marketing Mind on Friday, 26 April 2019
Also, the campaign gives the best way to make the most of weekend by being a part of the change they want to see by voting that elevates the nation to perfection.
Commenting about the campaign, Aziz Khan, Chief Revenue Officer of RVCJ Media said
Showing real-life scenarios with relatable characters has been the best strategy of this campaign. Such videos leave a long lasting impact on the audience and by launching on the digital platforms, the campaign is reaching to the masses as well as the first-time voters.
Also, Mirror Now went with engaging content to interact with the public by creating contest on Facebook and Twitter, asking people to share how would they convince others for going on a long weekend, instead of voting.
