MiQ, the global programmatic media partner, has elevated Varun Mohan to Chief Commercial Officer (CCO) in India. This elevation positions Mohan at the helm of all commercial operations for MiQ across the region.
The move comes as part of MiQ’s strategy to position itself for growth in India’s fast-growing digital advertising ecosystem, and strengthen its India leadership team to capitalise on the dynamic market opportunities available.
With almost 20 years of experience in digital media, including stints at Microsoft Advertising (Aidem Ventures), Republic TV, and Appier, Varun and his team has been a cornerstone of MiQ India’s growth story since joining the company in 2020 as Head of Growth and Revenue for India and SAARC. Under his leadership, the MiQ India team has built a reputation for high-performance campaigns, data-driven innovation, and category-defining client success stories across sectors.
In his expanded role, Mohan will spearhead MiQ India’s commercial vision through three key areas: accelerating revenue growth, forging strategic industry partnerships, and building a future-ready programmatic team. The latter remains a core goal for the organisation, as they look to hire, recognise, and elevate the right talent to power its next stage of growth in India.
As per MiQ, his appointment comes at a pivotal time for India’s digital advertising landscape, especially in the rapidly evolving Connected TV (CTV) space. CTV viewership is exploding across Indian households, and YouTube is emerging as a critical performance channel – both areas where MiQ’s CTV capable innovations are poised to help advertisers navigate the growing complexity of India’s OTT and retail media environment.
Under his leadership, MiQ India will prioritise strategic investments that enhance the company’s cutting-edge technology stack in these areas, as well as building valuable industry partnerships that strengthen robust intelligence and capabilities. Additionally, Mohan’s team will focus on acquiring and developing top talent to maintain MiQ’s reputation for delivering exceptional service and performance to clients.
“MiQ has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally. Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in MiQ’s future. Varun’s unmatched leadership abilities, combined with his understanding of MiQ’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what’s possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening MiQ’s position as the clear leader in the Indian market,” Lee Puri, co-founder of MiQ, said.
“India’s digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating. Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes MiQ truly differentiated is our ability to blend smart technology with local intelligence. I’m excited to lead our extraordinary team as we pioneer new innovations tailored for India’s diverse audiences and help our clients capitalize on emerging opportunities,” Varun Mohan, Chief Commercial Officer, MiQ India, said.
