Media Care, an integrated marketing agency specialising in innovative digital marketing strategies, performance marketing, influencer marketing and PR and corporate communications, has been on-boarded for the social media management for the 14th IEIA Open Seminar and Exhibition Services Expo.
The flagship event, hosted by the Indian Exhibition Industry Association (IEIA), will be held on May 2-3, 2025, at the Bharat Mandapam, New Delhi.
Renowned as the converging point for exhibition and conference industry stalwarts, the IEIA Open Seminar and Expo is expected to gather over 700 influential industry leaders, exhibition organisers, senior trade officials, and prominent government representatives. Over two days, attendees will engage in stimulating knowledge sessions, explore the Exhibition Services Expo, and participate in pre-scheduled B2B meetings enabled by cutting-edge tech solutions for seamless matchmaking and lead generation.
Media Care aims to leverage its expertise to elevate IEIA’s digital footprint, expand outreach, and deliver maximum value to the stakeholders involved.
Expressing enthusiasm about this collaboration, Nidhi Sharma, Executive Director of IEIA, said, “We are delighted to partner with Media Care as our official social media partner for this year’s seminar. Given their innovative approach and expertise in digital communication for the exhibition industry, we are confident that their efforts will amplify our message, drive greater engagement, and significantly enhance the seminar’s visibility and reach.”
Commenting on the partnership, Yasin Hamidani, Co-founder of Media Care, stated, “Managing the social media mandate for the 14th IEIA Open Seminar is a testament to Media Care’s capabilities and deep understanding of the digital landscape. We’re excited to collaborate with IEIA to showcase India’s dynamic exhibition sector to a global audience.”
Further highlighting the strategic approach, Heemanshu Hemrajani, Co-founder of Media Care, added, “Our team will deploy targeted strategies to effectively communicate IEIA’s vision and create strong digital traction. With focused storytelling and data-driven campaigns, we aim to set new benchmarks in digital engagement for this prestigious event.”
