MARS Cosmetics has appointed Anshu Arora Sindhwani as Product Head, as the company strengthens its leadership team and focuses on product innovation and category expansion.
With over 15 years of experience across the beauty, colour cosmetics, and FMCG sectors, Sindhwani brings expertise in consumer-led design, innovation management, and product strategy. She has previously held leadership roles at AkzoNobel (Dulux), Colorbar, Mary Kay, and Win-Medicare, where she worked on developing and managing large product portfolios.
At MARS, Sindhwani will lead product strategy including new product development, category planning, lifecycle management, and innovation architecture. Her role will focus on building a pipeline of differentiated launches that balance creativity, performance, and affordability.
“We are thrilled to have Anshu join the MARS team. Her deep understanding of consumers, strategic mindset, and innovation-driven approach will help us strengthen our position as India’s leading product-driven beauty brand. This marks an important milestone in achieving our vision of making trendsetting, high-performance make-up accessible to everyone,” said Rishabh Sethia, Business Administrator, MARS Cosmetics.
“MARS represents a new era in Indian beauty, bold, experimental, and deeply attuned to its consumers. I’m excited to build on this energy by crafting innovations that not only perform but also connect bringing together creativity, technology, and inclusivity in every formulation and finish,” said Anshu Arora Sindhwani.
