Healthcare industry can never go out of the trend. Due to the fact that human can never ignore the health issue, there is a big chance that medicine sales are going to increase in future too.
Pharma industry in India
The pharma industry in India is very large in terms of volume. It is expected that India will become 3rd largest pharma industry in the world by 2020 and these numbers are promising for the companies in this sector. The pharma industry in India is driven by the exports to foreign markets. Currently, India exports medicines, vaccines and biopharmaceutical products to about 200 countries.
There are very few purely Indian pharma companies in our country as most companies are controlled and operated by foreign companies having
subsidiaries in India as cheap labour is available here. This is due to the reason that pharmaceutical industry is a knowledge-driven industry and is dependent on research and development which is a very time consuming and expensive process.
Marketing strategies to use in Indian Pharma industry
1. Brand marketing
To gain the trust of customers, branding is very important in the pharma sector. From a well-organised website to making names in corporate conferences, brands should know how to make an impact.
2. Unique promotions
Promotions in the healthcare sector are very different from other industry as brands are required to be careful yet informative in their promotions. An influencer can help in pharma sector too, for an example featuring a celebrity who has recovered from a rare disease.
3. Generic marketing
Retail counter is an essential client for medicines brands. Marketing should be done in a way that it makes the retail counters to sell your brand for the most number of times. Spending some money in this segment can definitely help in long run.
4. Franchise marketing
Another marketing method that can help in growing any pharma brand very quickly. Try making contacts with the sellers who have good sale records and make sure they have your franchise to make the distribution process smooth.
5. Transparency
Health sector is one of those which requires impactful trust in customers. Your marketing strategies should as transparent as possible to make the customers have a blind trust on your products. If people get good results, they automatically advertise your product by telling others.
6. Technology updations
Technology is playing a crucial part in marketing practices and this holds same for the pharmaceutical industry. Using digital marketing can help you to create engaging content resulting in increase of your brand awareness. If possible, do have options such as online selling and try giving information about the causes and remedies that can be used for curing diseases.
