Movie marketing done right!Â
YRF produced Hrithik Roshan and Tiger Shroff starrer War made quite the headlines even before its release. Leaving the audience awestruck with its trailer the big budget blockbuster was strategically promoted through various noteworthy marketing gimmicks. The two Bollywood hunks played an important role in promoting the movie and left no stone unturned to grab the eyeballs and capture the hearts of the audience.
Binge-Worthy Trailer
The official trailer crossed the mark of 1 million likes with over 88,294,757 views on Youtube.Â
Team Tiger or Team HrithikÂ
The plot of the movie shows the two actors pitted against each other and with every face off comes a chance to choose a team and so YRF on Twitter asked the audience what was their pick!Â
#TeamHrithik or #TeamTiger – Whose side are you on for this #WAR? In cinemas on 2nd Oct. @iHrithik @iTIGERSHROFF @Vaaniofficial #SiddharthAnand #HrithikvsTiger @War_TheFilm pic.twitter.com/7ERdZtKtA8
— Yash Raj Films (@yrf) September 23, 2019
Going PersonalÂ
Hrithik Roshan and Tiger Shroff both actively used their social media profiles to promote and create a buzz. The two actors also personally responded to people who appreciated the trailer or their dance moves adding a personal touch to the communication as well as increasing its reach.Â
Hi Guys! I have a personal request to make. We have made #WAR with a lot of hard work, blood, sweat and love. Please protect our spoilers when you see the film because it will immensely add to everyone’s movie watching experience. Trusting you all with this.
— Hrithik Roshan (@iHrithik) October 1, 2019
Happy to be considered worthy of being in company of some tremendous dancers. Thank you Bharathi. https://t.co/hwTkAEJFda
— Hrithik Roshan (@iHrithik) September 23, 2019
Thats a huge compliment! thank you so much! https://t.co/pUeEORvqEU
— Tiger Shroff (@iTIGERSHROFF) September 22, 2019
Contest AlertÂ
A contest was run by Yash Raj Films across social media platforms, encouraging people to answer simple questions and win merchandise. The questions asked were related to the movie with an aspect of nudging people to watch the trailer of the movie.
Multi Lingual ApproachÂ
Released pan India War released movie posters in languages other than Hindi in order to communicate the spaces people could watch the movie at which included Tamil and Telugu.Â
War Dance Moves
Dancing numbers in a movie obviously come as an added perk when we talk about Hrithik Roshan and Tiger Shroff movie. The two hit dancing songs that helped the movie to capture the audience were Jai Jai Shiv Shankar and Ghunghroo where the actors can be seen breaking a leg with their female co-star Vaani Kapoor.Â
Television AppearancesÂ
Hrithik and Tiger also graced many television reality shows such as Nach Baliye and The Kapil Sharma Show to promote their movie. Â They participated in the shows, danced to the tunes of their upcoming movie, interacted with audiences and entertained viewers with comedy.
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🔱 #jaijaishivshankar #warpromotions #nachbaliye #war #hrithikvstiger @starplus
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The bathroom singer in me coming out! #warpromotions #thekapilsharmashow #hrithikvstiger #war
Magazine Covers
Going the traditional route, the lead actors of the movie featured on multiple magazine covers, something they took to social media to promote. The covers helped establish the lead pair as a desirable couple and the lead actor as one to watch out for. This not only added value to the movie as a brand but also their personal brands. The story pegs, of course, were direct promotions of the movie.
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Share with us in the comments if you have already watched the movie or not?
