FMCG major Marico Limited increased its advertising spends by 35% year-on-year in the fourth quarter of FY25. The company spent Rs 305 crore on advertising in Q4, up from Rs 226 crore in the same period last year.
For the full year FY25, total advertising spends stood at Rs 1,128 crore, marking an 18% increase from Rs 952 crore in FY24.
The company reported a consolidated net profit of Rs 345 crore for the March quarter, a 7.8% rise year-on-year, driven by solid growth in both volumes and revenue across its India and international businesses. Consolidated revenue from operations grew to Rs 2,730 crore, up from Rs 2,278 crore in Q4 FY24.
Total expenses for the quarter climbed to Rs 2,336 crore, compared to Rs 1,894 crore in the same period the previous year.
Marico’s India business was a key growth driver, posting a 23% revenue surge and 7% volume growth, the highest in 14 quarters.
The international business posted a strong 16% growth in constant currency terms, though revenue growth moderated to 11% in rupee terms due to adverse currency fluctuations.
Foods and Premium Personal Care now contribute around 22% of Marico’s India revenues, underscoring its medium-term focus on premiumisation and digital brand expansion.
Additionally, the company’s board has approved the re-appointment of Saugata Gupta as Managing Director and Chief Executive Officer for a further term of two years, from April 1, 2026, to March 31, 2028.
