Madison Media Sigma, a unit of Madison World has recently won the Media AOR for The Sleep Company. The agency will be responsible for the traditional media mandate that includes TV and Print.
The Sleep Company is a comfort-tech brand transforming the way India sleeps and sits. With
its patented SmartGRID technology, the brand offers an extensive range of products, including
mattresses, pillows, recliners, and ergonomic chairs, all designed to provide superior comfort and support.
Madison Media will drive impactful reach and engagement across key platforms to accelerate the brand’s growth.
Speaking on the win, Vanita Keswani, CEO, Madison Media Sigma said, “We are thrilled to partner with a disruptive and innovation-led brand like The Sleep Company. We look forward to leveraging our strategic media expertise to amplify their growth journey across traditional and emerging platforms.”
Speaking about the agency’s appointment, Ripal Chopda, CMO, The Sleep Company commented, “At The Sleep Company, our goal is to revolutionise the way India sleeps and sits through disruptive innovation and consumer-first thinking. As we scale our presence across the country, impactful media execution becomes critical. We are thrilled to have Madison Media as our traditional media partner. Their strategic media acumen will play a pivotal role in helping us drive deeper awareness and accelerate our next phase of growth.”
