Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

Lucknow Vegetable Market Goes Viral & The Reason Will Teach You Marketing Lessons

Laveena Chandnani by Laveena Chandnani
June 22, 2019
in Marketing
A A

The Nishatganj vegetable market in Lucknow has gone all out with Sanskrit as the sellers in the market have named the vegetables after Sanskrit words in a bid to popularise it.

Sonu, a vegetable seller in the market, explained this unique experiment and said, “We thought of popularising Sanskrit and though none of us are familiar with the language, we decided to go ahead. We got a local Sanskrit teacher to help us and when we put up the Sanskrit names of all vegetables, the customers were amused.”

While one does not need any Sanskrit classes to visit the market, they can be pretty much expected to come out with new words to add to their dictionary for free like ‘Alookam’ which is referred to Potato , ‘raktphalam’ for tomato,  “karvelah’ for bitter gourd, ‘gunjanakkam’ for carrots, ‘lashuman’ for garlic, ‘Palanduh’ for onion and  ‘adrakam’ for ginger.

While Asharam Agarwal, a general merchant store owner in the market termed the initiative as a publicity stunt and said, “The vegetable sellers themselves cannot understand or read or speak a word of Sanskrit but this is being done to get free publicity. It is not good for the market and we have decided to dissuade the practice which make a mockery of Sanskrit.”

On the other hand Ravindra Sharma, a regular buyer at the vegetable market, however, lauded the initiative and said, “It is a great effort to popularise the language which is a part of our history. I have learnt the Sanskrit names of a few vegetables too.”

The shopkeepers, however, do not insist on customers using Sanskrit to converse.

“We do not know how to speak Sanskrit either and we are also learning the names of various vegetables and fruits right now,” said Sonu and added, “We know that ‘Haritkani’ are leaf vegetables, ‘kandmulani’ refers to root vegetables, ‘shakvat’ is a vegetable garden and ‘shakras’ is vegetable juice.

With summer season at its peak, the vegetable sellers have bid goodbye to the placard which is made out of paper, as they need to water the vegetables to keep it fresh.

Related Posts

House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain
Feature

House Of Beauty Aims To Reach 250 Retail Touch Points In Next 2 Years: Medhavi Nain

by Tanishka Tyagi
December 5, 2025

The Indian beauty market has witnessed a dramatic evolution in recent years, driven by digitally savvy, aspirational consumers seeking authenticity,...

India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre
Marketing

India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre

by MM Desk
December 5, 2025

India has accepted its first smell mark application for advertisement, with the Trade Mark Registry acknowledging a Japanese company’s trademark...

Latest

Netflix Acquires Warner Bros. In $82.7 Billion Deal

Netflix Acquires Warner Bros. In $82.7 Billion Deal

December 5, 2025
From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns

December 5, 2025
How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

How vivo Took Its Launch To The Skies With A Drone Spectacle For The X300 Series

December 5, 2025
From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

December 5, 2025
Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero CII Big Picture Summit 2025

Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero: CII Big Picture Summit 2025

December 5, 2025
Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.