LS Digital, a Digital Business Transformation (DBT) company, has unveiled DataQuark, a dedicated business unit focussed on data and insights. Vinay Tamboli, who was leading this domain as CEO of data and insights, will now take charge as the CEO of DataQuark.
As per the company’s press release, the name DataQuark is inspired by the fundamental principles of data and physics. Quarks are the elementary particles that form the foundation of matter, just as data forms the foundation of every digital enterprise.
Turning data into a competitive advantage, DataQuark is designed to bridge the gap between raw data and actionable intelligence, helping brands elevate their AI maturity and drive measurable business impact.
The business unit follows the methodology of “Collect – Collate – Activate”, ensuring data integrity, privacy, and activation at scale. With a suite of offerings, DataQuark enables brands to transform their data infrastructure, enhance AI capabilities, and optimise marketing effectiveness.
DataQuark offers four key services to help businesses unlock the full potential of their data. Marketing Data Infrastructure lays the foundation for growth by integrating first-party data with advertising platforms to drive revenue and conversions.
Business Data Infrastructure connects finance, marketing, operations, and sales, using data lakes and streamlined engineering for better decision-making. Lastly, Data and AI Readiness services ensure organisations are primed for AI adoption through audits, strategy development, and customised playbooks.
Commenting on the launch of DataQuark business unit, Prasad Shejale, Founder and CEO, LS Digital said, “In today’s digital-first world, businesses must do more than just collect data; they must harness its full potential. The launch of DataQuark is a natural progression in our journey, ensuring data is not only a foundational asset but a key driver of business transformation. Just as bringing in Langoor, f1studioz, and Social Panga helped strengthen the respective pillars within our DBT framework, DataQuark will now lead the charge in Data & AI. This move is an integral part of our business growth strategy underscoring our commitment to empowering brands to reach new heights of success.”
“Over the years, we have witnessed how Data & Insights have been instrumental in driving digital business transformation across industries. As AI continues to evolve, the role of data has never been more critical. Through DataQuark, we are building a powerful ecosystem that integrates AI-driven solutions, advanced analytics, and strategic partnerships to help brands break data silos and accelerate innovation. The demand for privacy-first, AI-ready data solutions is soaring, and DataQuark is uniquely positioned to meet this need,” said Vinay Tamboli, CEO, DataQuark.
