Bolstering its proposition of being a ‘Made In India, For The World’ network, LS Digital, an integrated Digital Business Transformation (DBT) company, has now expanded its presence in the United States of America by entering into a partnership with USA-based marketing consultancy- .fearless to form ‘.fear-LS’.
Aimed at leveraging the strengths of both companies, this newly formed joint venture is expected to solve the industry’s pain point of digital friction- an operational disconnect within the customer journey, and help businesses optimise their current systems and processes whilst significantly driving growth and increasing return on investment.
This development comes at a time when many companies in the USA are currently facing digital friction and are struggling to meet customer expectations, maximising revenue due to challenges within their systems and more.
Headquartered in New York, with resources to service a wide geographical area including Colorado, Connecticut and the Canadian market, ‘.fear-LS’ is well-positioned to cover a diverse range of markets across North America.
As per the company, ‘.fear-LS’ will address the aforementioned issues by helping businesses across industries better understand their existing systems, identify underperforming areas, and implement strategies to streamline operations and enhance success.
That being said, known for its large-scale operations and blend of traditional practices with openness to innovation, the US market presents unique challenges and opportunities and hence, with the rapid growth of the DBT category, LS Digital with this new joint venture aims to leverage this momentum to drive business success in this dynamic landscape.
Moreover, since the US market has been an early adopter of digital technologies, leading to robust foundational operations, this new joint venture, as per the company, presents challenges in integrating newer technologies to their legacy systems.
Commenting on the partnership, .fearless’ Mike Head, said, “Technology has dramatically transformed the customer journey, leading to a significant rise in customer interactions with brands. However, digital friction within existing systems often drives customers away.”
He added, “We are excited to partner with LS Digital, a leader in digital business transformation. Together, we will combine our unique insights and resources to help businesses create a seamless, results-driven digital presence that not only meets but exceeds customer expectations.”
Complementing the 6-pillar DBT framework of LS Digital to deliver significant value to future-focused businesses, ‘.fear-LS’ is believed to stand out in the market with differentiated services and in-house credibility to meet evolving customer needs and expectations which as per surveys is projected to have grown for 77% of businesses in the past one year.
But this comes as a caveat that if companies have digital friction between their systems, they will be unable to meet increased expectations and hence what comes to the rescue is .fear-LS- which provided a comprehensive suite of services and roadmap to optimise and leverage digital processes and the executional capabilities for business transformation and increased return on investment.
Adding his point of view on the development, Prasad Shejale, Founder and CEO, LS Digital, said, “Our focus is on delivering a product and service mix that stands out in the market. We build trust by connecting with the right customers and gaining a deep understanding of the new digital landscape, rather than just chasing revenue.”
To this, he added, “Partnering with .fearless, a leader in marketing consultancy and industry veterans in the US market, aligns perfectly with our global ambitions. Through this joint venture, we are excited to bring our innovative DBT model, developed in India, for the world. Under the banner of .fear-LS, this partnership offers American businesses cutting-edge solutions to overcome digital friction and achieve sustainable growth.”
