LS Digital, one of India’s leading integrated Digital Business Transformation companies, has promoted Dipshika Ravi to the role of Vice President and Executive Creative Director- LS Creative.
In her new role, she will lead the company’s creative and social media teams, craft and execute impactful marketing campaigns for clients, and steer the agency’s overall creative direction. Having been a part of LS Digital for the past four years, she will continue to report to Manesh Swamy, Managing Director and Chief Creative Officer- LS Creative.
Furthermore, she will also play a pivotal role in driving growth for the company’s creative and social media business as well as developing and implementing LS Digital’s data-driven marketing strategy.
This promotion aligns with LS Digital’s strategy to bolster its leadership and establish itself as a global leader in Digital Business Transformation, offering a unique suite of solutions worldwide.
Ravi has been associated with LS Digital since May 2020 as she joined the DBT company as Senior Creative Director- Creative and Social. After about two-and-a-half years, she assumed the role of ECD and AVP- Creative and Social at the company in December 2022.
Prior to LS Digital, she worked with Hyphenate Design & Robotics from November 2018 to April 2020 as Head of Digital and with Creativeland Asia as Creative Director- Digital from April 2018 to November 2018.
Before that, she was a part of Hungama Digital Services from August 2009 to April 2018 across a slew of roles ranging from that of Senior Copywriter, Copy Supervisor to AGM- Social Media.
In the past, she also worked with iProspect Communicate, Times Of India and Keynote Media.
Moreover, with over 16 years of experience, Ravi has collaborated with global brands including PepsiCo, Bajaj Allianz, Singapore Tourism Board, Kellogg’s, Pringles, Canon, Mahindra & Mahindra, HDFC Life, Wipro, Tata Steel, and MakeMyTrip in the past and has won over over 80 international and national awards.
Expressing her enthusiasm on the new role, Ravi, VP and ECD, LS Creative, said, “Being part of LS Digital’s journey has been inspiring, and I am thrilled about my new role. I look forward to the opportunities and possibilities it brings. Balancing a dual role presents both challenges and excitement; ensuring continuous departmental growth while maintaining high creative standards. I am fully aligned with the organization’s goals and am delighted to lead from the front.”
To this, Manesh Swamy, MD and CCO, LS Creative, added, “Dipshika is a creative powerhouse with a profound understanding of content marketing, creative communication, and brand building. Her leadership will be invaluable as we continue to grow and expand our services. As our organisation continues to become a business transformation partner to our clients, our goal is to drive high-impact creative solutions by leveraging integrated data-driven services. We are confident she will significantly impact our clients’ success.”
