In a significant win, Lowe Lintas has been awarded the creative mandate of one of India’s most iconic and trusted nutritional drinks brands- Complan following an intense and competitive multi-agency pitch.
This collaboration marks the meeting of two industry legacies- Lowe Lintas and Complan, as part of which the former’s Mumbai office has been entrusted with the duties to steer Complan’s next chapter of growth and innovation.
Renowned as a brand that has defined the nutritional landscape for decades, Complan has now joined hands with an advertising thought leader which is known for shaping some of the country’s most memorable and effective campaigns over the past 85 years/
This mandate win will allow Lowe Lintas to leverage its unparalleled expertise in brand storytelling and consumer insights to fuel Complan’s growth and drive consumer engagement by creating deeper connections at local, ethnic, cultural, and sub-cultural levels and enhance Complan’s positioning as well as reinforce its relevance in the evolving market.
As the two legacies come together, the partnership aims to continue Complan’s story of trust, quality, and performance, while charting new avenues for engagement and innovation.
Furthermore, this collaboration is also poised to craft a strategic and creative direction that reaffirms Complan’s place as a leader in the health and nutrition category.
Speaking on the win, Subramanyeswar S. (Subbu), Group CEO and CSO- APAC, MullenLowe Global expressed, “It’s an absolute honour to win the strategic and creative mandate for a very special brand like Complan that nourished millions of people in our country. We look forward to growing Complan taller through a new experiential and storied trajectory that will bring the business, the brand, and the audience it serves closer than they have ever been.”
