L’Oréal has elevated Aniket Basu as Chief Digital Officer, Consumer Products Division. He was previously working as Digital Media Leda for South Asia Pacific, Middle East, and North Africa.
He took to LinkedIn to announce the same where he said, “I’m happy to share that I’m starting a new position as Chief Digital Officer (CDO) at L’Oréal! India is a market of immense dynamism, where digital innovation and consumer engagement are evolving at an extraordinary pace. The opportunities to drive impact, scale transformation, and shape the future of growth are limitless. I’m excited to start this new chapter & be back home! A huge thank you to the mentors, colleagues, and teams who have supported me along the way. Special shoutout to Lex Bradshaw-Zanger Cheryl Lee Atul Gaur Raagjeet Garg Saloni Shah Javeri for all the support and making this happen! Looking forward to collaborating with incredible minds, learning from this vibrant market, and making a meaningful impact.”
Basu has over 12+ years of experience in multiple industries. He has worked with organisations such as Essence, IAB Southeast Asia and India, Wavemaker, and Nokia.
