Liqvd Asia has launched Tesseract, an AI-driven platform created by its performance marketing division, AdLift. Tesseract is the first-ever tool designed to help brands, agencies, and marketers track and amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms, such as ChatGPT, Google AI Overviews, and Perplexity.
As artificial intelligence reshapes the way consumers find and interact with content, traditional SEO methods are fast becoming obsolete. The technology empowers marketers to not only monitor but also optimise their digital footprint where it counts—in the very engines powering the next generation of search.
Tesseract goes beyond legacy SEO tools by decoding the complex ways LLMs display and prioritise brand content across diverse AI-driven channels. Whether its tracking brand mentions in ChatGPT conversations or analysing visibility in Google’s AI Overviews, the platform delivers actionable insights that fuel smarter, AI-savvy marketing strategies.
Prashant Puri, CEO and Co-Founder of AdLift, said, “Search is undergoing a seismic shift. The dominance of traditional search engines is being challenged by AI-native platforms that interpret and present information differently. Brands that don’t adapt risk becoming invisible in this new landscape. Tesseract is our answer to this challenge—a revolutionary tool that puts brands back in control of their digital destiny.”
Rishabh Mahendru, VP – Client Success and Growth, AdLift, said, “The impact has been transformative for our early adopters. Brands across industries such as D2C, FMCG, healthcare, and retail have seen visibility and engagement skyrocket—outperforming traditional search metrics and opening up new avenues for customer connection. Tesseract is not just a tool; it’s a competitive advantage in the AI era.”
Arnab Mitra, Founder and Managing Director of Liqvd Asia, commented, “At Liqvd Asia, innovation is our core. With Tesseract, we’re not just responding to the AI revolution—we’re shaping it. This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.”
