Liqvd Asia, a leading digital-first advertising agency, has acquired AdLift, a globally renowned performance marketing and SEO agency with the ambition to reshape the digital marketing landscape and position itself as a dominant force in integrated marketing solutions, combining branding, content, SEO, and AI-driven performance marketing to deliver result-oriented solutions and unparalleled business impact.
Founded in 2013, Liqvd Asia has built a strong reputation for pioneering digital branding and content-driven campaigns.
Hence, by acquiring AdLift, a company known for data-driven performance marketing, the agency strengthens its position as a full-funnel marketing leader, offering clients holistic, ROI-driven strategies that maximize brand impact and accelerate growth.
With this acquisition, Liqvd Asia expands its service portfolio, blending creativity with analytics to craft high-performance marketing strategies and as a result, clients will benefit from cutting-edge AI-powered marketing, automation, and precision-targeted campaigns that drive measurable results.
Furthermore, this acquisition aligns with Liqvd Asia’s broader vision of scaling operations in key international markets, including the USA, GCC, APAC, and Europe.
Leveraging AdLift’s global expertise, the combined entity aims to enhance client engagement, optimize ad spends, and set new industry benchmarks for performance marketing.
As part of the acquisition, AdLift’s leadership team will continue managing business functions within a joint leadership framework, reporting to the Liqvd Asia board, to ensure operational continuity and the focus will be on aligning strategic goals, consolidating technology platforms, and enhancing client servicing efficiency. The acquisition also paves the way for strategic partnerships and global expansion.
With a strengthened financial position, Liqvd Asia plans to invest in AI-driven platforms, automation technologies and integrated digital transformation services. By merging creativity, data intelligence, and performance-driven strategies, Liqvd Asia and AdLift aim to set new benchmarks in digital marketing—empowering brands with innovative, high-impact solutions.
Commenting on the development, Arnab Mitra, Founder and Managing Director, Liqvd Asia, stated, “In today’s digital-first world, brands require seamless, data-driven marketing strategies that enhance visibility and drive meaningful engagement. This acquisition marks a natural evolution in our journey to create an end-to-end marketing powerhouse that blends storytelling with performance at scale. With AdLift’s expertise in data-led strategies complementing our creative strengths, we are poised to redefine marketing excellence and deliver transformational business results.”
To this, Prashant Puri, Co-Founder and CEO, AdLift, added, “AdLift has always focused on delivering high-impact SEO and performance marketing solutions. Joining forces with Liqvd Asia allows us to scale our capabilities, offering brands a 360-degree marketing approach that is creative, data-driven, and customer-centric. This acquisition is not just about expansion—it’s about setting new benchmarks in digital marketing innovation.”
