Following a multi-agency pitch, one of Madison World’s leading digital-first agencies that helps brand in strategy, creative, social media management, SEO, ASO, web development, technology solutions, and more- Madison Loop has been appointed as the SEO AOR of fintech platform- Liquify.
That being said, the agency has cemented its position in the market via its collaborations with marquee clients like Asian Paints, Caltex, Godrej Properties, McDonald’s, Raymond, Oberoi Realty, Amara Raja and Zee5, amongst others.
Established in 1988, Madison World via its 11 companies has already served as many as 500 advertisers in the last one year.
Commenting on the mandate win, Kosal Malladi, Vice President, Madison Loop, said, “We are delighted to collaborate with Liquify on this exciting journey. As a fintech disruptor, Liquify is redefining how individuals access liquidity from their investments, and we look forward to leveraging our SEO expertise to accelerate their growth and digital presence. Our goal is to ensure that Liquify becomes a leading name in the fintech space.”
Parshad Barot, Founder and CEO, Liquify, added, “At Liquify, we believe money should bring joy. There should be no constraints or any heartbreaks thereof often tied to accessing finance. With Loan Against Mutual Funds, we provide a smart, accessible way to unlock funds while keeping investments intact. Our mission is to ensure that if you wish for funds, you get them. Partnering with Madison with their expertise in SEO will amplify this mission of ours. Together, we will be able to reach more people who embrace financial freedom with joy, without compromise.”
