For all those who wear corrective lenses/glasses, including me, we may all have it all easy today. It takes just a few minutes to get your eyesight tested and to get your specs made.
But it was not as easy as is today a couple of years ago. People had to get the prescription lenses after a lot of time and effort and moreover, owning a stylish pair was pretty heavy on the pocket.
Peyush Bansal, the founder of Lenskart, has a big hand in changing the entire narrative. He has made it possible to own a pair of eyewear with just one click on your smartphone.
Lenskart Origin
Bansal launched Lenskart, an Indian online portal for eyewear, in November 2010 in Delhi along with the co-founders Sumeet Kapahi and Amit Chaudhary. The company sells varied products online as well as offline today from prescription glasses, and contact lenses to sunglasses.
Lenskart today has established itself as one of the largest and best Omni Channel Experience providers where a customer can order either from the store or from an online channel
What started as a small venture with serving 30 customers a day, today serves more than 3000 a day. Lenskart has been valued at $ 4.5 billion– rising by over a third—as it closed a $200 million funding round led by Alpha Wave Global (previously Falcon Edge)
The Marketing Strategies That Assured Its Success
Omni Channel
The brand has not only established an online presence but also has a very dominant offline presence. The customers can also book eye checkup appointments from the app and get tested from the comfort of their homes.
Virtual Trials
Lenskart has worked brilliantly with its user interface. The brand has given its website and apps the necessary features so that the customers can not only buy directly from the brand but even opt for a virtual trial.
In House Manufacturing
Lenskart has been manufacturing its own range on eyewear after procuring material from China. This manufacturing unit is established in Gurugram. Lenskart has established itself as a leader with in house manufacturing and marketing itself as a quality provider.
Ad Game On Point
A brand becomes great with many factors into consideration. While the product and quality of service play a vital role in marking the success, marketing techniques also form a strong base.
Lenskart has been known to have some of the most captivating and interesting ad campaigns.
Also Read: Marketing Lessons To Learn From The Favorite Noodles Brand Of India- Maggi
Suitable Celebrity Associations
With the popularity and the unique service that the brand has been providing, it was easy for Lenskart to connect with the leading celebrities for brand association. Katrina Kaif was one of the A listers that that got associated with the brand back in 2017. Later on, Bhuvan Bam became the face of Lenskart.
What are some marketing lessons you have learnt from Lenskart’s success?
