Lay’s has introduced a new limited-edition ‘Flavours of the World’ range in India, featuring internationally inspired flavors—Mediterranean Pizza, Mexican Salsa, and Korean Chilli. The launch aims to cater to Indian consumers’ growing preference for global tastes in snacks.
According to industry data, the demand for Korean flavors has increased significantly in India over the past five years, driving brands to expand their international offerings. Lay’s, a leading brand in the potato chips category, has positioned this range as an accessible way for consumers to explore global flavors.
The Flavours of the World range is available at ₹10, ₹20, and ₹30 across retail stores, e-commerce platforms, and quick commerce channels.
To promote the launch, Lay’s hosted an on-ground tasting event attended by influencers and brand fans. The campaign also includes a social media promotion featuring Ranbir Kapoor and MS Dhoni in a “Battle of Flavours” to engage consumers online.
Link to the campaign:
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Saumya Rathor, Marketing Director – Lay’s, PepsiCo India, stated that the new range is designed to bring global flavors to Indian consumers in a familiar snacking format. Tanu Sinha, Head of Design, PepsiCo India & South Asia, highlighted the packaging’s cultural elements reflecting each region.
