In a world saturated with wellness options, one of the leading pharma giants- Venus Remedies has partnered with global brand specialist- Landor for the expansion of its scientifically backed patented pain-relief brand- Reset into wellness and nutrition.
As part of the partnership, Landor has envisioned a transformed brand identity for Reset that stands out amidst the clutter via its simple and approachable identity which almost seems like a breath of fresh air amidst wellness by identifying the need to strike a balance between science and nature, giving rise to the brand idea ‘Dose of Goodness amidst trends surge in the wellness space.
Emphasising on both scientific efficacy and emotional healing, this concept from Landor set the stage for a new chapter in Reset’s evolution and through a language celebrating feelings and experiences, helped the brand’s visual identity to encapsulate the essence of holistic wellness.
As per Landor, with a friendly and relatable tone, the brand has resonated deeply with urbanites seeking immersive self-care experiences.
That being said, the post-rebrand results speak volumes– increased website traffic, social media engagement, and prestigious accolades as well as carved a niche in the wellness market, with a testament to its unwavering connection with consumers seeking a holistic approach to well-being.
Commenting on the partnership with Landor, Saransh Chaudhary, President, Venus Consumer Healthcare Division, said, “We are incredibly excited about the evolution of our brand thanks to our partnership with Landor. This collaboration has exemplified a powerful alignment of brand strategy with evolving consumer preferences. As we navigate the competitive and cluttered wellness landscape, Reset needed to stand out and resonate with our customers in a meaningful way. With Landor’s expertise and guidance, we have been able to redefine our brand to be more approachable and aligned with the evolving preferences of our consumers while embracing simplicity and authenticity in an overwhelming market. We are proud to emerge as a distinguished brand in the wellness industry, offering a holistic approach to well-being that goes beyond traditional pain relief products. This brand transformation exercise has truly been a game-changer for Reset, setting us on a path towards continued success and growth.”
Elaborating further on the brand transformation exercise, Ritu Nakra, General Manager- Delhi Studio, Landor India, said, “Choosing the ‘right’ wellness brand can be challenging in a saturated market. We aimed to streamline brand communication and create a contemporary, relatable identity for Reset that aligns with the current holistic wellness environment. The concept of ‘Dose of Goodness’ presents a revitalized visual identity and an engaging tone that portrays wellness as a journey of self-care. It captures the synergy of scientific principles and the emotional aspects of healing, facilitating a smooth and enjoyable wellness experience for consumers. Our comprehensive self-care lifestyle is crafted to inspire feelings of healing, joy, and renewal, moving beyond conventional wellness definitions. By celebrating emotions and drawing from experiences such as ‘a siesta on a hammock’ or ‘the sensation of rain,’ we seek to forge a profound connection with our audience’s aspirations for holistic wellness. Our strategy, characterized by a fresh, balanced, and uplifting visual identity, is designed to foster a significant relationship with consumers on their wellness and self-care journey.”
