Kyoorius announced the winners of the 2025 Kyoorius Creative Awards, presented by ZEE, at the awards night held at Mumbai’s Jio World Convention Centre amidst an audience of over 1500 professionals from India’s marketing and communications industry.
Seven standout entries rose as nominees for the rare and revered Black Elephant, the highest honour at the Kyoorius Creative Awards. While the award remained elusive this year, each nominee was recognised with a Baby Black Elephant. These nominees included:
- “Best Birthday Gift” for Pran Foods | Tasty Treat by Grey Bangladesh
- “Beta Stayfree Le Aana” for Kenvue | Stayfree by DDB Mudra Group
- “Dabba Savings Account” for ESAF Small Finance Bank by McCann Worldgroup India
- “Desi Oon” for Centre for Pastoralism by Studio Eeksaurus Productions
- “Nature Shapes Britannia” for Britannia Industries by Talented
- “Write for Rights” for Mumbai Press Club by Famous Innovations
- “Neeraj” for Samsung by LoudMouth Film
Kyoorius also celebrated living legend and a true giant of Indian advertising, Piyush Pandey, with the Master of Creativity award. A name that needs no introduction, Pandey has shaped the way India thinks, feels and communicates through ideas that have stood the test of time. The award honours his unmatched ability to tell stories with heart, humour and deep cultural understanding. Instituted in 2018, the Master of Creativity award recognises individuals who have continually inspired the industry and raised the bar for creative excellence.
This year, Kyoorius received over 4,000 entries from over 500 entrants, the highest ever in history. 1,124 entries made it to the First List after the first round of judging. As many as 514 entries emerged as winners of the Baby Elephant. A total of 60 unique agencies, 177 campaigns, and 116 brands were awarded Baby Elephants.
Out of the 514 Baby Elephants, only 166 entries were awarded Blue Elephants. A total of 37 unique agencies, 80 campaigns, and 62 brands took home Blue Elephants.
Here are all the brands that took home the Blue Elephant/(s):
Adani Group | Adani Green Energy, Amazon India, Amazon India | Amazon Prime Video, Apollo 24/7, Apple, Archian Foods | Lahori Zeera, Asahi India Glass | AIS, Asianet, Axis Bank, Bennett, Coleman & Co. | Times Of India, Britannia Industries | Britannia Marie Gold, Britannia Industries | Britannia Treat Croissant, Britannia Industries, Buckaroo India | Buckaroo Footwear, Centre for Pastoralism, Colgate-Palmolive India, Def Jam Recordings | Hanumankind, DSP Mutual Fund & Falco Robotics, Duolingo, Emcure | Galact, ESAF Small Finance Bank, Finolex Group, Flipkart, Franklin Templeton Mutual Funds, Grasim | Birla Opus, Hardcastle Restaurants | McDonald’s India, HUL | Clinic Plus, Instamart, ITC Foods | Sunfeast Mom’s Magic, ITC Savlon, KCA24, Kenvue | Stayfree, Krafton India | BGMI, Linc | Pentonic, Mondelez India | Bournvita, Mondelez India | Cadbury 5 Star, Mondelez India | Cadbury Bournville, Mondelez India | Cadbury Dairy Milk, Mumbai Press Club, MyMuse India, National Payments Corporation Of India, Nestle India | Kit Kat, P&G India | Ariel, PepsiCo | Pepsi, Petfully Yours, Pidilite | WD40, Pran Foods | Tasty Treat, Reliance General Insurance, Reliance Retail | Zivame, RPG Group | CEAT, Samsung, Sporta Technologies | Dream11, Steadfast Stationary, Swiggy, The Coca-Cola Company, The Coca-Cola Company | Coca-Cola, Titan Company | Titan Eye, Ultraviolette Automotive, Urban Company, Veeba | Wok Tok, Volvo Cars India, Wakefit Innovations
Three entries were awarded Purple Elephants as part of the Zee Equality Award.
All winning work is available to view at kca.kyoorius.com
“Massive congratulations to all the winners! From time-honoured legends to fearless young disruptors, what truly stood out this year was the incredible spectrum of brands that stepped up. And the work? It mirrored that energy and diversity. At Kyoorius, we’ve always believed in championing pure, honest creativity, no rankings, no politics, just the work. That’s the soul of the Elephants. And that’s why they still matter deeply to the industry,” Rajesh Kejriwal, founder and CEO of Kyoorius, said.
