Mumbai based Brand and Communications consultancy, Tilt Brand Solutions (part of Quotient Ventures), has onboarded Leo Burnett’s former Executive Creative Director- Kushager Tuli as President- Creative.
In his new role at the consultancy, Tuli will be reporting into Adarsh Atal, Group Chief Creative Officer, Tilt Brand Solutions.
He was associated with Leo Burnett (now Leo) as ECD between July 2022 and June 2024 and worked as an independent Creative Consultant for the last six months.
An engineering graduate with 18 years of advertising experience from working across Ogilvy, McCann, JWT and a few other agencies, Tuli brings with him a unique blend of creativity, strategic thinking and leadership skills.
During the course of his career, he has led integrated teams and won national and international accolades on a plethora of brands, including Coca-Cola, Nescafe, The Times of India, BMW, Mastercard, Star Sports, Tata Motors, Perfetti, HUL, Pepsi and Visa.
Speaking of his appointment, Kushager Tuli, President- Creative, Tilt Brand Solutions, said, “Tilt is already doing some industry benchmark-worthy work and I hope to add even more depth and value to our clients and our creative showcase. In an ever changing comms landscape, being able to craft brave, engaging and compelling stories across formats and platforms is something that I’m excitedly looking forward to doing, with the rest of the fabulous folks here at Tilt.”
To this, Adarsh Atal, Group Chief Creative Officer, Tilt Brand Solutions, added, “Kushager joins us to not just bolster our creative team, but also to add to our carefully crafted culture. His proven record as a leader is exactly what we need, given the myriad and strong creative talent we have and nurture at Tilt. With his diversity of experience and expertise across agencies and brands, I’m certain that Kushager will help us take our creative product to newer heights.”
