KULT, a beauty-tech platform that focuses on intelligent and personalised beauty discovery, has announced the appointment of Adyasha Roy Tomar as its new Head – Creative and Brand Communication.
Tomar brings 12 years of experience in shaping campaigns and narratives that merge culture, commerce, and identity. Her multidisciplinary portfolio spans television, digital and social media, print, AVs, and innovation-led brand engagements for brands such as Anmol Jewellers, Daawat, Taco Bell, Air India, and British Airways.
In her earlier years, Tomar honed her craft within leading creative agencies and studios, mastering brand story architecture and human insight-driven messaging across platforms. As she advanced into leadership roles, she became known for mentoring creative talent, driving voice evolution, and building engaging brand ecosystems across diverse markets.
At KULT, Tomar will spearhead the brand’s creative vision, communication strategy, and narrative development. She will collaborate closely with product, technology, and marketing teams to define KULT’s voice and identity as the brand continues its mission to make beauty discovery more inclusive, intelligent, and technologically driven.
KULT continues to strengthen its leadership team as it prepares for its next phase of growth. The company recently appointed Ravish Kumar Chaubey as Head of Marketing and Rishi Patnaik as Chief Business Officer. Ravish, known for his work with brands like Meesho and Flipkart, brings over 15 years in driving consumer campaigns, while Rishi, who has held leadership roles at Nykaa and Jabong, brings expertise in brand expansion and business strategy.
According to the company, on the business front, KULT recently secured $20 million (approximately Rs 170 crore) in Series A funding, led by the M3M Family Office. The investment is focused on expanding the platform’s offerings with 700 premium beauty products and scaling operations to process over 10,000 daily orders by year-end.
Through this leadership expansion, KULT aims to strengthen its creative direction and communication strategy while continuing to redefine the beauty-tech landscape through authentic storytelling and innovation.
Karishma Singh, CEO of KULT, said, “Adyasha is one of the youngest creative leaders in India to have shaped some of the most memorable brand stories of our time, and we’re thrilled to have her leading the KULT brand. She understands culture, internet language, and the emotional core of how brands connect. At KULT, she will define how we speak, what we stand for, and how our beauty-tech platform creates value for consumers in ways that genuinely matter.”
Speaking on her appointment, Adyasha Roy Tomar said, “I believe beauty is more than aesthetics, it’s about identity, confidence, and storytelling. At KULT, the opportunity is to build not just a brand but a story-world where technology, culture, and creativity converge in ways that feel personal to every individual consumer. I’m thrilled to join this team at such an exciting stage of growth and to help shape how KULT speaks, moves, and lives in the minds of people.”
