After successfully building one of India’s fastest-growing full-service digital agencies, Korra, for the past five years, Gaurav Nabh, Founder and CEO, Korra, and Deepak Kumar, Chief Creative Officer, Korra, are now coming together to launch a new-age creative capital venture- Thrive.
With the launch of Thrive, the duo aims to bring their expertise and experience to new-age and digitally native brands and support them in building their brand story whilst infusing them with capital to accelerate business growth.
As the duo launches their new venture in the creative capital space, Thrive has already partnered with brands in the sexual wellness, personal care, pet food, and fintech category and is currently working with brands such as Reckitt, Nestle India, DS Group and RP- Sanjiv Goenka Group.
Focused on partnering with early-stage direct-to-consumer brands, the new age creative capital venture intends to guide the new-age brands with their narrative, go-to-market strategy, ROI-based media and content as well as support brands with creative and capital investment, enabling founders to focus on their growth story and scaling their business.
Having spent over two decades in marketing consulting and working closely with brands of all sizes, Nabh has led multiple brand launches in India during his roles at NIIT, Virgin Mobile and Telenor. He has also served as the Chief Marketing Officer at fast fashion brand Koovs and led a digital consulting business at GroupM.
Kumar, on the other hand, has over 15 years of experience in building brands like Mamaearth, Uber, Taco Bell and Land Rover along with agencies like Ogilvy, Havas and Wunderman Dubai. His work has won him several metals at Cannes, New York Festival and ADFEST in the past.
Speaking on the launch of the creative capital, Nabh, Co-Founder, Thrive, said, “Having been a part of the industry for over 2 decades, we believe that the world has changed, and brands are being built in more guerilla ways than ever. Advertising today is no longer limited to a campaign and brands with a purpose coupled with strong brand narratives will have a better right to win. Thrive is founded with the idea to partner with founders, who are building for the audiences of today, a consumer who is far more aware, educated and conscious of their choices. We believe founders today need the right advice backed by experience, relevant brand narratives, razor-sharp creativity and creative capital to grow. Whether it is finding a brand’s purpose, helping scale business through new product introductions and launches or even disrupting with never-seen-before brand marketing and content, Thrive will change how new-age brands are built.”
To this, Kumar, Co-Founder, Thrive, added, “No brand is born to just survive but Thrive. We believe brands thrive when the brand partners directly collaborate with marketers and founders and own outcomes more than owning ideas. Having built a couple of unicorn brands, including India’s biggest IPO in 2023, we believe that our creative capital infusion will enable brands to find new ways of creating brand love. This begins with handpicking talent across industries and looking beyond traditional solutions. We are sure that the next generation of brands will be built on creative capital and Thrive is well positioned to support them on their journey.”
