Kofluence, an ad-tech influencer marketing platform, has launched its newest business division, Rare Travel. This platform will create exclusive collaborations between top brands and the most influential travel creators across cities.
Dedicated to curating unparalleled experiences and showcasing coveted destinations, Rare Travel seamlessly integrates brands into compelling influencer travel narratives. This ensures brands receive enhanced engagement and capture significant eyeballs in lieu of travel, catering to audiences looking for aspirational content. Already onboarded to the Rare Travel experience are brands such as Ajio, Lenskart, XYXX Apparels, Mokobara, and Zouk, among others.
Kofluence highlighted that as a full-stack marketing platform and connective marketplace, it delivers performance metrics across the entire customer journey and was recently recognized among Forbes’ Select 200 Companies With Global Business Potential. In January 2024, Kofluence secured a strategic investment from the board of Nazara Technologies Limited (BSE: 543280, NSE: NAZARA) through the acquisition of a 10.77% stake in Kofluence. This investment was part of a share swap transaction between the two companies, geared towards the launch of an influencer-driven game discovery platform and community.
Rare Travel’s inaugural initiatives feature two prominent influencer journeys:
Baku Exploration (June 26 – July 1): Tanya Sharma (Instagram (IG): 3.5 million followers), Ashish Bhatia (IG: 1.1M followers), Shivani Singh (IG: 8,40,000 followers), and other top creators will uncover the allure of Baku, sharing exclusive experiences with their vast audiences.
South Korea Expedition: Simultaneously, influencers Niharika Tiwari (IG: 1.3 million followers), Prabhat Chaudhary (IG: 1.2 million followers), Ashna Zaveri (IG: 8,11,000 followers), and others will embark on a captivating journey through South Korea, spotlighting its rich cultural heritage and luxurious offerings.
Commenting on this launch, Sreeram Reddy Vanga, CEO and Co-Founder of Kofluence, stated, “We are thrilled to kickstart Rare Travel, where our goal is to discover key opinion creators (KOCs) and top influencers across cities, empowering them to form impactful partnerships with restaurants and travel partners. I envision Rare Travel as a long-term intellectual property that will expand into other realms such as fine dining, lifestyle, and luxury under our Rare Club initiative.”
