KlugKlug, a leading global SaaS platform for influencer marketing from India, has announced its plans to expand its operations across India and South Asia, Southeast Asia, MENA, and Latin America with a goal to achieve 10x growth by the end of this financial year.
In the first two quarters of FY25, the company has already recorded a 5x growth, driven by its diversified client base, spanning electronics, FMCG brands, B2C companies, and e-commerce platforms.
With the increased adoption of technology in influencer marketing, KlugKlug has also secured its position as a trusted partner for brands seeking to leverage tech-driven solutions to optimise their marketing strategies.
That being said, housing over 200 clients across multiple categories in its portfolio, KlugKlug’s current strategic focus on market expansion includes strengthening its presence in the Middle East and Africa, Southeast Asia, Latin America and Australasia over the next 12 to 18 months.
Furthermore, the company also plans to establish its operations in countries like Thailand, Malaysia, Philippines, Kuwait, Saudi Arabia, and other key markets within these regions.
Commenting on the development, Kalyan Kumar, Co-Founder and CEO, KlugKlug, said, “Data has become an integral part of influencer marketing to drive Optimization, Transparency, and therefore Compliance. Fortunately for us, brands are increasingly seeing its value and even teaming up with us. At KlugKlug, we’ve been working to help them make this transition smoother by helping brands make radically better decisions based on data and insights and see concrete numerical benefits. It has helped to work with clients and industry captains to weigh in with their inputs to build what we have and find validation of our superiority against the best in the world across all geographies, Globally. We are blessed and eager to capitalize on this,”
To this, Vaibhav Gupta, Co-Founder and CPO, KlugKlug, added, “Emboldened by our client successes across categories and sizes and geos, KlugKlug is keen to further jumpstart the expansion. We’re witnessing more CMOs and Marketing professionals embrace the tech narrative as essential and not feel good in influencer marketing decisions. KlugKlug has earned the role of a trusted resource for companies – we have so many testimonials – looking to refine their strategies and see instant wins from day zero. It’s exciting and humbling to see global and local brands alike leverage KlugKlug’s to make smarter decisions and easily maximize their campaign impact.”
