One of the leading SaaS platforms for Influencer Marketing- KlugKlug has onboarded former razorlab VP and Business Head- Shuchi Sethi as its new Country Manager for India.
In her new role, she will be responsible for leading the company’s expansion and revenue initiatives across all regions in India, including North, West, and South.
Joining KlugKlug with over a decade of experience in the influencer marketing sector, Sethi brings a wealth of knowledge and strategic vision from leadership positions in companies like Anymind Asia Group, Fork Media, and Cheil.
As per the SaaS platform, her extensive experience spans partnerships with over 200 brands, allowing her to bring a unique understanding of influencer dynamics to KlugKlug.
Currently, with over 200 clients now in its portfolio, KlugKlug continues to gain traction across various sectors, from multinational corporations to emerging brands and is focussed on strengthening its presence in the Middle East, Southeast Asia, and Australasia over the next 12 to 18 months.
Furthermore, the platform also intends to establish operations in countries like Thailand, Malaysia, Philippines, Kuwait, Saudi Arabia, and other key markets within these regions.
That being said, her role will center mainly on building awareness around data-driven solutions for influencer marketing, a critical area as brands increasingly demand clarity and ROI from influencer engagements.
Expressing her enthusiasm on the new role, she said, “In my years in this industry, I have witnessed influencer marketing evolve from a burgeoning concept to a core marketing strategy for brands across sectors. KlugKlug’s focus on data and automation is not only timely but essential to bring structure and scientific rigor to this space. I am excited to join KlugKlug to drive this change and provide our clients with the insights they need to make informed decisions.”
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO, KlugKlug, said, “We are excited to welcome Shuchi Sethi as our Country Manager for India. Her leadership experience, coupled with her deep understanding of influencer marketing’s evolving nature, will be instrumental as KlugKlug continues to deliver data-backed solutions that help our clients in making informed decisions. Shuchi’s insights will play a crucial role in scaling our operations and strengthening KlugKlug’s foothold in the Indian market.”
Adding to this, Vaibhav Gupta, Co-Founder and CPO, KlugKlug, also mentioned, “Brands today are increasingly recognizing the value of tech in influencer marketing, using data and automation to make informed decisions that drive results, with Shuchi’s extensive experience and proven track record in the influencer space, she brings a blend of industry insight and strategic expertise. Her knowledge of what brands need and her commitment to structured, data-driven solutions make her the perfect fit to lead KlugKlug’s growth in India.”
