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Inspired By India’s Terrains, JSW Group Designs Team India’s Kit For Paris Olympic Games 2024

JSW Inspire, the athleisure brand launched by JSW Group in 2022, has designed and unveiled the Official Team India Kit for the Olympic Games Paris 2024. It had also been the Official Kit sponsor of Team India at both- 2022 Commonwealth Games and the 2023 Asian Games.

MM Desk by MM Desk
July 4, 2024
in Marketing
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Inspired By India’s Terrains, JSW Group Designs Team India’s Kit For Paris Olympic Games 2024

The JSW Group unveiled the Official Team India Kit for the Olympic Games Paris 2024 at an event organized to send off the athletes as JSW Inspire is Official Team India Kit sponsor for the Olympic Games Paris 2024.

Attending the Team India contingent’s ceremonial send-off for Olympic Games was Dr. Mansukh Mandaviya, Union Minister of Minister of Youth Affairs and Sports, Government of India; Hardeep Singh Puri, Union Minister of Petroleum and Natural Gas, Government of India; P.T. Usha, President of the Indian Olympic Association; and Parth Jindal, Founder, JSW Sports.

Launched by the JSW Group in 2022, the athleisure brand- JSW Inspire had earlier been the Official Kit sponsor of Team India at the 2022 Commonwealth Games and the 2023 Asian Games.

Designed by Aaquib Wani, who has also designed the jerseys of the Indian Cricket Team, the official Team India Kit for Paris Olympic Games 2024 draws inspiration from the elements, landforms, water bodies and seasons that are unique to India so as to impart a feeling of the country’s land’s essence and force.

Commenting on the Official Kit’s unveiling, Wani said, “As the designer behind the Olympics jersey for the Indian contingent, this opportunity is not merely about clothing our athletes; it’s about encapsulating the essence of our nation’s spirit. Inspired by our terrains—each contour and flow echoing the resilience of our landscapes- we’ve created a design that is fierce, embodying the indomitable spirit of our athletes. Just as our terrains endure and evolve into forces of nature, our athletes rise as champions, reflecting the gleaming gold of India’s heart. It’s more than just fabric; it’s a symbol of pride, woven with the spirit of India’s champions.”

Speaking on the occasion, Parth Jindal, Founder, JSW Sports, said, “It gives us immense pride that our kits will be worn by our champions at the Games. It was important for us to have this jersey made in India, designed in India, and of the highest quality for Team India and the rest of the world. This is not just Team India’s kit. This is India’s kit. A lot of thought has gone into the concept and design, and I am certain this kit will be synonymous with the success we will have at the games. I wish our athletes the best of everything. They will have the might of a billion people backing them.”

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