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Is Jio GigaFibre Marketing Strategy Already Proving A Threat To Competition & A Boon To Consumers?

| Published on July 18, 2018

JioGiga Fiber, the broadband service from the house of Reliance Jio is all set to face tough competition from the brands like Airtel and Vodafone, even before its launch. The registration for the service starts 15th August, but feeling the threat Airtel has already started announcing big discounts on its broadband plans, for the consumers.

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They are offering up to 20% discount on yearly payment and 15% discount on a half-yearly payment. For example, the Rs 699 plan offers 40GB data per month, 500GB additional data, and data speed of up to 40Mbps. For 6 months, the consumer will have to pay Rs 3,550 in one shot, which will bring down the price to Rs 591 per month, with an overall discount of 15 percent. Now let’s see how Reliance JioGigaFiber will address this tough competition and offer consumers a better deal. But in this marketing fight of the brands, benefits lies in the hands of the consumer.

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