Jerome Bigio has joined Warner Bros. Discovery as SVP – Marketing, APAC. Here, he will lead marketing across the region for streaming and networks including brand, content, social, engagement, partnerships, and franchise marketing.
He announced his move in a LinkedIn post.
Bigio’s previous stint was with Netflix as Senior Director of Marketing, SEA, Taiwan and Hong Kong where he led marketing functions across the region to drive consumer demand for the Netflix brand and titles. During his nine-year tenure at Netflix, Bigio held several leadership roles, overseeing marketing partnerships across APAC, managing regional brand strategies, and spearheading high-impact campaigns for some of the platform’s most successful titles.
From 2016 to 2018, he served as Head of Partner Marketing for EMEA, based in Amsterdam, managing strategic collaborations with major telecoms and electronics brands like Orange, Samsung, and Google. Earlier, as Director of Marketing Partnerships for APAC, he played a pivotal role in expanding Netflix’s footprint across markets such as Japan, Korea, India, and Southeast Asia through influential alliances with carriers and hardware manufacturers.
Before his tenure at Netflix, Bigio was Retail Marketing Director at Bose Corporation, where he shaped the company’s European retail presence across e-commerce, third-party retailers, and branded stores.
His earlier years at TomTom, Jerome Bigio Joins Warner Bros. Discovery As SVP – Marketing, APAC he spent over seven years, saw him in progressive marketing roles, including Global Director of Retail/Etail Marketing and Marketing Director for the Mobile Business Unit, where he helped drive monetization strategies for navigation apps on iOS and Android. At TomTom, he was also instrumental in launching the brand in Southern Europe, overseeing the introduction of satellite navigation to the Iberian market.
Bigio began his career in business development and product marketing, holding early roles at Lutron Electronics, where he launched the company’s Spanish and Portuguese markets, and at Xerox Corporation in Paris.
