ISOPURE, a leading zero/low-carb protein supplement brand, has announced Rashmika Mandanna as its first brand ambassador in India. The partnership has been launched alongside the brand’s new campaign, Everything You Need, Nothing You Don’t, which emphasises the importance of high-quality protein and conscious nutrition choices in everyday life.
The campaign reflects a growing shift towards cleaner, ingredient-focused products among Indian consumers. ISOPURE aims to position itself as a go-to brand for individuals who value simplicity, purity, and quality in what they consume.
Mandanna, known for her disciplined lifestyle and wide influence, has been brought on board to resonate with this emerging mindset.
As part of the campaign, ISOPURE has introduced the ‘Purity Challenge- ISOFOAM & ISOMIX Tests’, simple demonstrations designed to show the brand’s uncompromised quality. The ISOPURE Zero-Carb Unflavoured variant offers 25 grams of protein per serving, with zero carbs, sugar, fat, and no artificial colours, flavours, or sweeteners.
Through this collaboration, the brand has aimed to strengthen its connection with India’s growing fitness and wellness community.
Mandanna, who has just been onboarded as the brand ambassador, said, “Fitness, to me, is not about extremes, it’s about consistency. It’s the choices I make every day, what I eat, how I move, what I prioritise. I travel a lot, work long hours, and yet I always try and make time to move and eat clean. I’ve learnt over time that wellness isn’t about excess, it’s about clarity, knowing what truly serves you. That’s why ISOPURE fits effortlessly into my lifestyle.”
Sumit Mathur, who serves as the General Manager, South Asia, Glanbia Performance Nutrition, said, “At ISOPURE, we believe that purity is not just about what’s inside the product packs, but also the intent behind every choice. Rashmika embodies that intent. She’s focused, mindful, and uncompromising, just like an ISOPURE consumer.”
“This collaboration marks a milestone as the brand continues to innovate and deliver exceptional quality products to the consumers, and together, a new wave of health-conscious enthusiasts will be inspired,” he added.
