Interactive Avenues, the digital arm of IPG Mediabrands India, has bagged the creative and media mandate for Super League Kerala (SLK), Kerala’s very own football league.
The account will be serviced out of the agency’s Mumbai Office.
As part of the mandate, Interactive Avenues will not only craft SLK’s brand identity, but will also be responsible for elevating their social media presence, conceptualising and executing TVCs, digital content and creatives, OOH design, and cross-media campaigns.
Focused on building a premium football league that helps everyone succeed in the game through sustainable community building, healthy competition, youth development, and wholesome entertainment and spearheaded by the Meeran Group, SLK’s decision to select Interactive Avenues as its reactive and Media AOR is based on the agency’s proven creative expertise and strong credibility in the sports marketing domain.
Currently, the agency works with various renowned sports teams and bodies including the IPL team- Rajasthan Royals, WPL team- UP Warriorz, Pro Kabbadi League’s Tamil Thalaivas, F4 Indian Championship, Indian Racing League, and Argentine Football Association.
Sharing his thoughts on the collaboration, Firoz Meeran, Vice Chairman- Group Meeran and Managing Director- Super League Kerala, said, “We endeavour to transform the dreams of Kerala’s young football enthusiasts into tangible career options leveraging an exhilarating league format with six dynamic franchises. Given Interactive Avenues’ creative and sports marketing prowess, we are confident they are the perfect partner to help us build a transformative brand narrative that embodies Kerala’s rich sporting spirit.”
To this, Shantanu Sirohi, COO, Interactive Avenues, added, “We’re delighted to embark on this exciting football odyssey with Super League Kerala as their Creative partner. Leveraging cultural insights and community building strategies, we will help them drive impact and build a loyal fan following – not just during the upcoming league season, but way beyond.”
Furthermore, Matthew Joseph, CEO, Super League Kerala, also commented, “To celebrate the deep love Kerala has for football, we wanted to partner with people who have that love and understanding themselves. We’re confident that we have found that partnership with Interactive Avenues and look forward to a triumphant debut season of Super League Kerala.”
SLK Season 1 will be held from September 7 to November 10, this year, across Kochi, Thiruvananthapuram, Calicut and Malappuram, and will be broadcasted exclusively on Star Sports First and Disney+ Hotstar.
