Infectious Advertising has appointed Siddharth Kumar as Creative Director. Prior to this, he took a detour into film-making. He wrote, directed and produced four short films that are still doing the rounds of the festival circuit.
Kumar is a seasoned creative director who has spent over a decade and half honing his craft at some of India’s top agencies such as Ogilvy, McCann, Leo Burnett, VML, and Publicis. Along the way, he helped create memorable campaigns for a diverse range of global brands- Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI, to name a few.
Speaking about his plans for Infectious, newly appointed Creative Director, Siddharth Kumar said, “My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness.”
Ramanuj Shastry, Creative Chairman and Co-Founder, Infectious Advertising said, “Sid has impressed me in the short time that I have known him. He is a solid writer and a great human being. I wish him a great innings at Infectious”
Akshay Kapnadak, Chief Creative Officer, Infectious Advertising added “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business and has a great work ethic. I’m looking forward to seeing what we all can build together.”
