Nike has always been known for its remarkably powerful ad campaigns. Their recent one has been applauded as one of their best ones yet.
On Thursday, Nike released the ad with the title ‘You Can’t Stop Us’ and as the title says it all, the video addresses the issues of race, equality, and the ongoing COVID-19 pandemic.
https://twitter.com/Nike/status/1288845608694902786
You can watch the video below:
This special commercial is shot using a split-screen frame showing 36 pairings of athletes and the movement from one sport to another. As per Nike, the brand researched more than 4,000 pieces of footage resulting in the montage of clips they created. The apparel company said the montage highlights the shared commonalities of athletes around the world with 24 sports and 53 athletes featured.
However, the reason this ad is going viral in India is that the ad features the Indian Women Cricket team in one of its montages and we just can’t keep ourselves calm.
As soon as the ad was released, people took to Twitter to express how proud they felt.
Brilliant messaging and stunning editing. @Nike's new ad truly captured the unifying power of sports.. 36 pairs of athletes, 4000 pieces of footage researched & 24 sports..
Of course, my favourite part of the clip is the montage of the Indian women's cricket team ❤ https://t.co/IFWkcJJxNI
— CP Gurnani (@C_P_Gurnani) August 1, 2020
This is so good. Every second is brilliant. https://t.co/xkQScqrLz4
— Trendulkar (@Trendulkar) July 30, 2020
Proud to see #indianwomencricket team at 1:05. So proud. @BCCI @BCCIWomen @mandhana_smriti @ImHarmanpreet @JhulanG10 pic.twitter.com/Ytt72w4f51
— Marketing Weekly (@MW_shorts) July 30, 2020
https://twitter.com/jalajboy/status/1289173183820488704
The all new nike ad which features the Indian women's cricket team also with greats like Serena, Nadal, Tiger Woods, Ronaldo, LeBron James etc is a great boost to their image https://t.co/9ZKltZNjhd
— sanjay (@sansub12) July 31, 2020
