India Secures Over 40 Shortlists At Cannes Lions 2025 Spanning 10 Categories

Cannes Lions unveiled the shortlists for multiple categories, including Digital Craft, Direct, Design, Entertainment Lions for Music, Entertainment Lions for Gaming, Entertainment Lions for Sport, Film Craft, Industry Craft, PR, Media and Social and Creator Lions.

From India, a total of 41 shortlists have been secured across several categories- 5 in Design, 3 in Film Craft, 1 in Industry Craft, 5 in Direct, 9 in Media, 7 in PR, 3 in Social and Creator, 2 in Entertainment Lions for Gaming, 3 in Entertainment Lions for Sports, 3 in Entertainment Lions for Music.

Notably, India did not receive any shortlists in the Digital Craft and Entertainment categories.

India has submitted a total of 982 entries to this year’s festival, which will take place in France, from June 16 to 20. The winners will be announced during the course of the event.

Design

Campaign	Brand	Agency	Sub-Category
Seven Layers of Truth	Brihanmumbai Municipal Corporation	Famous Innovations, Mumbai	Promotional Items/Promotional Printed Media
UV LYNC	Ultraviolette	TGTHR, Bangalore/Ultraviolette Automotive, Bangalore	Sustainability-Focused Design
Seven Layers of Truth	Brihanmumbai Municipal Corporation	Famous Innovations, Mumbai	Design for Behavioural Change
Eye Test Menu	Titan Company	Ogilvy, Bangalore	Posters
Eye Test Menu	Titan Company	Ogilvy, Bangalore	Design for Behavioural Change

Film Craft

Campaign	Brand	Agency	Sub-Category
Dirty Money	Steadfast	Lowe Lintas, Mumbai	Casting
Mac | Work Is Worth It	Apple	TBWA\Media Arts Lab, Los Angeles/TBWA\India, Gurgaon/TBWA\Media Arts Lab, Los Angeles	Editing
Desi Oon	Centre For Pastorlism	Studio Eeksaurus	Animation

Industry Craft

Campaign	Brand	Agency	Sub-Category
Nature Shapes Britannia	Britannia Industries	Talented, Bangalore	Art Direction: Outdoor

Direct

Campaign	Brand	Agency	Sub-Category
Lucky Yatra	Indian Railways	FCB India, Mumbai	Small-Scale Media
Oreo History In The Baking	Oreo	Leo, Mumbai	Launch/Relaunch
Lucky Yatra	Indian Railways	FCB India, Mumbai	Local Brand
Ink of Democracy	The Times of India	Havas, Mumbai	Social Behaviour
The Fan Remote	Axis Bank	Grey India, Mumbai	Social Behaviour

Media 

Campaign	Brand	Agency	Sub-Category
Ink of Democracy	The Times of India	Havas, Mumbai	Use of Print
Nature Shapes Britannia	Britannia Industries	Talented, Bangalore	Use of Outdoor
Takeoff Takeover	Cathay Pacific	Leo, Mumbai	Use of Outdoor
Garuda Rakshak	DSP Mutual Funds	Dentsu Creative, Gurgaon	New Realities and Emerging Tech
Ink of Democracy	The Times of India	Havas, Mumbai	Single-Market Campaign
Ink of Democracy	The Times of India	Havas, Mumbai	Social Behaviour
VI Guardian Beads	VI (Vodafone India)	Ogilvy, Mumbai	Social Behaviour
Nature Shapes Britannia	Britannia Industries	Talented, Bangalore	Breakthrough On a Budget
Eye Test Menu	Titan Company	Ogilvy, Bangalore	Healthcare

PR

Campaign	Brand	Agency	Sub-Category
Lucky Yatra	Indian Railways	FCB India, Mumbai	Travel, Leisure, Retail, Restaurant and Fast-Food Chains
Most Ignored Painting	Volvo	Grey India, Mumbai	Use of Events and Stunts
Box to Beds	Amazon	Ogilvy, Mumbai	Use of Events and Stunts
Lucky Yatra	Indian Railways	FCB India, Mumbai	Local Brand
Lucky Yatra	Indian Railways	FCB India, Mumbai	Social Behaviour
Lucky Yatra	Indian Railways	FCB India, Mumbai	Breakthrough On A Budget
Box to Beds	Amazon	Ogilvy, Mumbai	Cultural Engagement

Social and Creator 

Campaign	Brand	Agency	Sub-Category
The Right Signs	Josh	Wondrlab India, Mumbai	Creator Collaboration
Erase Valentine’s Day	Mondelez	Ogilvy, Mumbai	Use of Humour
Bassi vs Men’s Facewash	Garnier	BBH India, Mumbai	Use of Humour

Entertainment Lions for Gaming 

Campaign	Brand	Agency	Sub-Category
Great In-Game Wedding	Battlegrounds Mobile India	DDB Mudra, Mumbai	Community Management/Social Engagement
Great In-Game Wedding	Battlegrounds Mobile India	DDB Mudra, Mumbai	Cultural Engagement

Entertainment Lions for Sports

Campaign	Brand	Agency	Sub-Category
Avani’s Gold	Britannia Marie Gold	Talented, Bangalore	Brand Storytelling
Oreo History In The Baking	Oreo	Leo, Mumbai	Fan Engagement/Distribution Strategy
Avani’s Gold	Britannia Marie	Talented, Bangalore	Partnerships With Sports Talent

Entertainment Lions for Music 

Campaign	Brand	Agency	Sub-Category
WhatsApp “Oye Lucky”	WhatsApp	BBDO India, Mumbai	Brand or Product Integration Into Music Content
The Girl Who Played The Tutari	Coca-Cola	VML, Mumbai	Use of Original Composition
The Girl Who Played The Tutari	Coca-Cola	VML, Mumbai	Cultural Engagement