Cannes Lions unveiled the shortlists for multiple categories, including Digital Craft, Direct, Design, Entertainment Lions for Music, Entertainment Lions for Gaming, Entertainment Lions for Sport, Film Craft, Industry Craft, PR, Media and Social and Creator Lions.
From India, a total of 41 shortlists have been secured across several categories- 5 in Design, 3 in Film Craft, 1 in Industry Craft, 5 in Direct, 9 in Media, 7 in PR, 3 in Social and Creator, 2 in Entertainment Lions for Gaming, 3 in Entertainment Lions for Sports, 3 in Entertainment Lions for Music.
Notably, India did not receive any shortlists in the Digital Craft and Entertainment categories.
India has submitted a total of 982 entries to this year’s festival, which will take place in France, from June 16 to 20. The winners will be announced during the course of the event.
Design
Campaign Brand Agency Sub-Category Seven Layers of Truth Brihanmumbai Municipal Corporation Famous Innovations, Mumbai Promotional Items/Promotional Printed Media UV LYNC Ultraviolette TGTHR, Bangalore/Ultraviolette Automotive, Bangalore Sustainability-Focused Design Seven Layers of Truth Brihanmumbai Municipal Corporation Famous Innovations, Mumbai Design for Behavioural Change Eye Test Menu Titan Company Ogilvy, Bangalore Posters Eye Test Menu Titan Company Ogilvy, Bangalore Design for Behavioural Change
Film Craft
Campaign Brand Agency Sub-Category Dirty Money Steadfast Lowe Lintas, Mumbai Casting Mac | Work Is Worth It Apple TBWA\Media Arts Lab, Los Angeles/TBWA\India, Gurgaon/TBWA\Media Arts Lab, Los Angeles Editing Desi Oon Centre For Pastorlism Studio Eeksaurus Animation
Industry Craft
Campaign Brand Agency Sub-Category Nature Shapes Britannia Britannia Industries Talented, Bangalore Art Direction: Outdoor
Direct
Campaign Brand Agency Sub-Category Lucky Yatra Indian Railways FCB India, Mumbai Small-Scale Media Oreo History In The Baking Oreo Leo, Mumbai Launch/Relaunch Lucky Yatra Indian Railways FCB India, Mumbai Local Brand Ink of Democracy The Times of India Havas, Mumbai Social Behaviour The Fan Remote Axis Bank Grey India, Mumbai Social Behaviour
Campaign Brand Agency Sub-Category Ink of Democracy The Times of India Havas, Mumbai Use of Print Nature Shapes Britannia Britannia Industries Talented, Bangalore Use of Outdoor Takeoff Takeover Cathay Pacific Leo, Mumbai Use of Outdoor Garuda Rakshak DSP Mutual Funds Dentsu Creative, Gurgaon New Realities and Emerging Tech Ink of Democracy The Times of India Havas, Mumbai Single-Market Campaign Ink of Democracy The Times of India Havas, Mumbai Social Behaviour VI Guardian Beads VI (Vodafone India) Ogilvy, Mumbai Social Behaviour Nature Shapes Britannia Britannia Industries Talented, Bangalore Breakthrough On a Budget Eye Test Menu Titan Company Ogilvy, Bangalore Healthcare
PR
Campaign Brand Agency Sub-Category Lucky Yatra Indian Railways FCB India, Mumbai Travel, Leisure, Retail, Restaurant and Fast-Food Chains Most Ignored Painting Volvo Grey India, Mumbai Use of Events and Stunts Box to Beds Amazon Ogilvy, Mumbai Use of Events and Stunts Lucky Yatra Indian Railways FCB India, Mumbai Local Brand Lucky Yatra Indian Railways FCB India, Mumbai Social Behaviour Lucky Yatra Indian Railways FCB India, Mumbai Breakthrough On A Budget Box to Beds Amazon Ogilvy, Mumbai Cultural Engagement
Social and Creator
Campaign Brand Agency Sub-Category The Right Signs Josh Wondrlab India, Mumbai Creator Collaboration Erase Valentine’s Day Mondelez Ogilvy, Mumbai Use of Humour Bassi vs Men’s Facewash Garnier BBH India, Mumbai Use of Humour
Entertainment Lions for Gaming
Campaign Brand Agency Sub-Category Great In-Game Wedding Battlegrounds Mobile India DDB Mudra, Mumbai Community Management/Social Engagement Great In-Game Wedding Battlegrounds Mobile India DDB Mudra, Mumbai Cultural Engagement
Entertainment Lions for Sports
Campaign Brand Agency Sub-Category Avani’s Gold Britannia Marie Gold Talented, Bangalore Brand Storytelling Oreo History In The Baking Oreo Leo, Mumbai Fan Engagement/Distribution Strategy Avani’s Gold Britannia Marie Talented, Bangalore Partnerships With Sports Talent
Entertainment Lions for Music
Campaign Brand Agency Sub-Category WhatsApp “Oye Lucky” WhatsApp BBDO India, Mumbai Brand or Product Integration Into Music Content The Girl Who Played The Tutari Coca-Cola VML, Mumbai Use of Original Composition The Girl Who Played The Tutari Coca-Cola VML, Mumbai Cultural Engagement
